What the TrueCar TV commercial - Lets Talk Truth is about.

Title: Let's Talk Truth: TrueCar's TV Spot Redefines Car Buying

Introduction:In TrueCar's captivating TV spot titled "Let's Talk Truth," the automotive shopping platform disrupts the traditional car buying experience, aiming to empower consumers with transparent pricing and information. This thought-provoking commercial challenges common misconceptions surrounding car sales and invites viewers to embrace a new era of honesty in the automotive industry.

Body:

1. Setting the Stage:The TV spot begins with a shot of a traditional car dealership, where slick salespeople sporting pinstripe suits approach customers with their practiced sales pitch. The contrast is stark, as viewers are immediately exposed to the disingenuous nature of many car buying experiences.

2. Unmasking the Myths:As a voiceover narration takes over, the TV spot delves into the misconceptions consumers often face when purchasing a car. It peels away the layers of doubt and uncertainty, aiming to establish TrueCar as the trustworthy solution in the market. The commercial highlights the following common myths:

a. "You have to be a master negotiator to get a fair deal." b. "You have to spend countless hours researching to get the best price." c. "You're not really sure if the price is right."

3. The Truth Unveiled:TrueCar's TV spot then unveils the truth and presents the platform as the antidote to these myths. It emphasizes the power of knowledge and transparency, empowering customers to make informed decisions. The spot portrays TrueCar as a reliable ally, helping consumers find the best prices with ease. It showcases the following key features:

a. Transparent Pricing: TrueCar delivers honest, market-based pricing information to customers, eliminating the need for intense negotiation skills. b. Comparison Tools: TrueCar's platform provides users with the ability to compare prices, specs, and reviews, facilitating an informed buying journey. c. Verified Dealerships: The commercial emphasizes that TrueCar only partners with trusted dealerships, ensuring customers receive a reputable car buying experience.

4. Empowering the Consumer:The final moments of the TV spot focus on empowering the consumer. It encourages viewers to question the status quo and embrace the new era of car buying. A call-to-action prompts viewers to visit TrueCar's website or download their app, inviting them to experience the truth for themselves.

Conclusion:

TrueCar's TV spot, "Let's Talk Truth," reimagines the car buying experience by debunking common myths and promoting transparency. This thought

TrueCar TV commercial - Lets Talk Truth produced for TrueCar was first shown on television on November 18, 2012.