Jaguar is a luxury car manufacturer based in England and owned by the Indian company Tata Motors. The company was founded in 1922 as Swallow Sidecar Company, which produced motorcycle sidecars before...
In 2017, Jaguar released a captivating TV spot for their new Jaguar XE model, titled 'The Effect' [T2]. The ad showcased the car's dynamic handling and power, using a creative twist that highlighted the vehicle's unique impact on the senses.
The commercial starts with a man getting into his Jaguar XE, and as he turns the ignition, we see his surroundings come to life in an exhilarating way. The trees outside his window sway more violently, and the leaves swirl in the wind in response to the engine's powerful vibrations. As he accelerates, the sound of the car becomes louder, and the world around him becomes a blur of movement and excitement.
The spot also highlights the vehicle's advanced features, such as its All Surface Progress Control, which provides better traction on any surface. Furthermore, the ad effectively demonstrated the car's responsive handling, by showing the driver drifting around a corner effortlessly, with precise control.
Overall, 'The Effect' [T2] was an impressive display of Jaguar's commitment to innovation and style. The attention to detail in both the visuals and the sound design was remarkable, creating an immersive experience that left a lasting impression. This commercial effectively persuaded viewers to consider the Jaguar XE as a car that not only looks incredible but also provides an unforgettable driving experience.
2017 Jaguar XE TV commercial - The Effect produced for Jaguar was first shown on television on April 11, 2017.
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