Kaiser Permanente is a large healthcare organization that provides a wide array of medical services to its members. The company was founded in 1945 and is headquartered in Oakland, California. It has...
Kaiser Permanente is a health care organization that recently aired a TV spot titled 'Everyday Offense' featuring NBA superstar Stephen Curry. The ad encourages people to take a proactive approach to their health and prioritize preventive measures.
The TV spot begins with Stephen Curry playing basketball at a gym with some kids. While they play, he narrates the importance of staying healthy and taking care of oneself: "Trying to score some points off the court is just as important as on the court," he says.
The ad then showcases various people engaging in healthy activities such as jogging, eating healthy food, and getting a flu shot. The underlying message is that by taking simple preventive measures, people can stay healthy and avoid getting sick.
At the end of the commercial, Curry gives his own testimonial, saying he trusts Kaiser Permanente to help him stay at the top of his game. The ad ends with the tagline "Prepare to be healthy," which encourages viewers to take control of their health and wellness proactively.
The Kaiser Permanente TV spot featuring Stephen Curry is a creative and engaging way of promoting preventive care. The ad successfully uses a famous athlete to encourage people to take charge of their health. By doing so, it inspires viewers to take an active role in their well-being and prioritize prevention.
Kaiser Permanente TV commercial - Everyday Offense produced for Kaiser Permanente was first shown on television on May 12, 2015.
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