The National Basketball Association (NBA) has signed its first ever official timekeeper, agreeing a deal with Tissot worth a reported US$200 million over six years.

Since then, Tissot has been the Official Timekeeper of Road, Track, Mountain Bike and BMX Cycling World Championships and Tissot UCI Track Cycling World Cup.

In 2022, the NBA was the most-followed professional sports league, with 2.49 billion engagements. Fans belonging to the African-American ethnicity dominate the NBA fanbase by 76%. The NBA is big in the Philippines, with 63% of its population interested in the league.

“Tissot is honored and happy to renew its contract with the NBA,” said Sylvain Dolla, Tissot CEO. “Being the Official Timekeeper of this league offers a tremendous potential of growth as well as a deep feeling of pride.

The plus sign in the logo symbolises the Swiss quality and reliability Tissot has shown since 1853. The watches, sold in more than 160 countries, are authentic, accessible and use special materials, advanced functionalities and meticulous design. Tissot stands by its signature, Innovators by Tradition.

2. In the US, the average viewers for the NBA 2022-2023 Regular Season was around 1.59 million. Viewership for the 2022-2023 NBA Regular Season was around 1.59 million across US TV networks NBA on ABC, ESPN, and TNT.

Tissot is a luxury watch brand from Switzerland. Tissot was founded in 1853. Since 1983, Tissot belongs to the Swiss conglomerate Swatch Group (Longines, Breguet, Blancpain, Omega).

Why is Tissot so expensive? Tissot watches are expensive because they are made in Switzerland, by a well-respected company with incredible attention to detail in both the design and materials. You also get great quality and stylish designs with Tissot watches, which makes them more expensive.

Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.

The key sponsors of the NBA are 2K Sports, Nike, PepsiCo, Tissot, Rakuten, Michelob Ultra, State Farm Insurance, American Express, Google, AT&T, Coinbase, FanDuel, Ticketmaster, DraftKings, BetMGM, Kia, DoorDash, Microsoft, Mondelez International, William Hill, Kumho Tire, Kaiser Permanente, ExxonMobil, Taco Bell, ...