American Family Insurance is an insurance company that has been providing insurance services to its clients for over 90 years. The company was founded in Madison, Wisconsin and has grown to become the...
American Family Insurance is a company that has been around since the 1920s and has been providing its customers with various insurance options to protect their assets. In their latest TV spot, 'Protect Your Dreams,' they promote the message of securing what matters most to you - your dreams.
The ad begins with a young girl chasing a yellow butterfly in a field of sunflowers. While she runs, a voice-over explains that everyone has a dream they want to chase, and it's essential to protect it. As she runs, she trips and falls, but her father, who appears out of nowhere, catches her before she hits the ground. The voice-over continues, saying that while we can't predict the future, we can protect our dreams with American Family Insurance.
The scene then changes to a married couple, holding hands and smiling while standing in front of their beautiful home. After a few seconds, lightning strikes the large tree next to their home, sending debris flying everywhere. Once again, the voice-over reminds us that life is unpredictable, but American Family Insurance is here to help protect your dreams.
Next, a young man is seen getting a tattoo of a keyboard on his arm while music plays in the background. He shows off his new ink, and then suddenly, his phone rings. The voice-over explains that we all have moments where our dreams feel threatened, but with American Family Insurance, we can keep chasing them.
The ad ends with the same young girl from the beginning of the commercial, sitting next to her father and talking about her dreams. As the sun sets behind them, the voice-over says that American Family Insurance is here to protect your dreams, no matter what.
Overall, the TV spot does an exceptional job of conveying American Family Insurance's message of protecting people's dreams. It creates an emotional connection to the viewer by showing relatable situations and highlighting the importance of securing what matters most.
American Family Insurance TV commercial - Protect Your Dreams produced for American Family Insurance was first shown on television on April 11, 2023.
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