Overview of ColoplastColoplast is a Danish company that specializes in intimate healthcare products and services. The company was founded in 1957 and has since grown into a global leader in the field...
The SpeediCath TV spot titled 'Hide in Plain Sight' highlights how people with a medical condition that requires catheterization can still enjoy an active lifestyle without anyone noticing. The ad features a young woman who is able to go about her day confidently while using the discreetly packaged SpeediCath catheter.
The video starts with the girl casually walks down the streets, and the message displays as 'So easy and discreet, only you'll know.' The viewer watches as she wears tight jeans, an elegant long-shoe coat, and a scarf, confidently walking in a city, visiting a restaurant getting compliments, and walking down the streets again. It cleverly depicts how the product is designed to be easily carried in a pocket or a purse anywhere you go, convenient for everyday life situations.
The commercial concludes by encouraging viewers to visit their doctor to learn more about SpeediCath and regain their freedom and independence as they embrace their active lifestyle.
The 'Hide in Plain Sight' ad from SpeediCath effectively showcases how the product offers a convenient and discreet solution to those who require catheterization, without compromising their style or comfort. The ad highlights the importance of providing medical solutions that allow individuals to live an independent and fulfilled life while managing their medical condition.
SpeediCath TV commercial - Hide in Plain Sight produced for Coloplast was first shown on television on October 15, 2015.
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