What the Lowes Home Improvement TV commercial - Something About Nascar is about.
Lowe's Home Improvement is a popular retail chain that offers a wide range of home improvement products and services. Recently, the company released a new TV spot titled 'Something About Nascar,' which has garnered a lot of attention from viewers.
The 30-second TV spot begins by showcasing a racecar driving around a track and the driver talking about the importance of precision and attention to detail. The focus then shifts to a Lowe's employee assisting a customer in choosing the right tools for a DIY project, highlighting the parallels between the world of racing and home improvement.
As the commercial progresses, viewers see snippets of the Lowe's employees working hard to provide top-notch service to their customers, ensuring that they have everything they need to complete their home improvement projects with precision and accuracy, just like the drivers of a NASCAR racecar.
The TV spot ends with the tagline, "Lowe's, home to any possibility," emphasizing how Lowe's can provide everything homeowners need to turn their living spaces into something special.
Overall, Lowe's new TV spot, 'Something About NASCAR,' is a creative and engaging way to showcase their commitment to precision, attention to detail, and world-class customer service. It is a great example of how a company can use a unique approach to marketing to capture their audience's attention and drive home their message.
Lowes Home Improvement TV commercial - Something About Nascar produced for
Lowe's
was first shown on television on March 5, 2013.
Frequently Asked Questions about lowe's home improvement tv spot, 'something about nascar'
For Lowe's, the decision is simply business. The home improvement company teamed with Hendrick and Johnson in 2001 when the driver was a nobody. Owner and company took a leap on the driver Jeff Gordon promised them was going to be a star. Gordon was right and Johnson was so good that Lowe's couldn't leave.
Lowe's stated to NBC Sports: “Lowe's has sincerely enjoyed our relationship with Hendrick Motorsports and Jimmie Johnson. We announced early this year, however, that we will redirect our investment away from NASCAR after completion of this season, and that has not changed.”
Lowe's has been the primary sponsor of Johnson's car throughout his entire Cup Series career. Lowe's announced earlier this year that it would leave HMS and NASCAR at the end of the 2018 race season. Credit for the conversation between team and sponsor reigniting is being given to executive changes at Lowe's.
Lowe's, the home improvement chain that has sponsored Jimmie Johnson since his NASCAR Cup Series debut in 2001, announced Wednesday that it won't return to the seven-time champion's car after this season. The company is leaving the sport and will not sponsor any car next year.
Reasons cited for its decline include the aforementioned track changes, the introduction of the Car of Tomorrow which both drivers and fans alike criticized, the constant tinkering of the rules of its championship and the racing itself, the change in its race day experience, the perceived decline in the quality of its ...
On June 20, 2011, the Associated Press reported that Red Bull was planning to leave NASCAR at the end of the season. The team's on-track struggles, combined with a lackluster outreach to the 18–34 demographic, forced their departure.
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#48 Lowes | Jimmy johnson, Nascar, Johnson.
A NASCAR team is limited to four cars in each of the NASCAR national series. Teams mostly utilize one manufacturer (Chevrolet, Ford, Toyota) for all of their cars, but have a different car number and crew chief for each driver. Different teams that share the same manufacturer often work together in an alliance.
NASCAR drives into season with 53 official corporate partners
Official NASCAR partners for 2023 season |
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BRAND | CATEGORY | SINCE |
---|
Coca-Cola/Dasani* | Fan refreshment, non-alcoholic beverage, soft drink, sport drink | 1998 |
Chevrolet | Truck, auto, passenger car | 2000 |
Goodyear | Tire | 2000 |
2023 Results
Rank | Sponsor | Top 5 |
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1 | HendrickCars.com | 12 |
2 | Bass Pro Shops | 5 |
3 | Valvoline | 4 |
4 | Kroger/Cottonelle | 1 |
NASCAR may have fallen down the list of priorities for its advertising dollars, leading to The Home Depot pulling out of the sport. The extra money saved from sponsoring NASCAR allowed them to purchase Interline Brands in 2015, according to Fortune.
NASCAR drives into season with 53 official corporate partners
Official NASCAR partners for 2023 season |
---|
BRAND | CATEGORY | SINCE |
---|
Coca-Cola/Dasani* | Fan refreshment, non-alcoholic beverage, soft drink, sport drink | 1998 |
Chevrolet | Truck, auto, passenger car | 2000 |
Goodyear | Tire | 2000 |