Find out all about your favorite commercial!

Advertisers

Advertisers of the Famous Footwear TV Spot, 'Every Step Counts'

Famous Footwear TV commercial - Every Step Counts
Famous Footwear

Famous Footwear is a renowned company in the global footwear industry, known for its vast selection of stylish and affordable shoes. With a rich history dating back to its establishment in 1960, Famou...

What the Famous Footwear TV commercial - Every Step Counts is about.

Famous Footwear TV commercial - Every Step Counts

Title: Every Step Counts: The Famous Footwear TV Spot

Introduction:The Famous Footwear TV spot titled 'Every Step Counts' is a captivating advertisement that captures the essence of the familiar phrase "every step counts" and showcases the brand's commitment to empowering individuals through their footwear. This engaging commercial highlights the transformative power of the right pair of shoes and encourages viewers to embrace their unique journeys, one step at a time.

Scene 1:The TV spot opens with a wide-angle shot of a bustling city street, where diverse individuals of all ages and backgrounds are seen striding purposefully through their daily routines. The scene evokes a sense of determination and resilience as the camera pans among the crowd.

Voiceover (VO):"Every step you take, no matter how small, is a step towards greatness. At Famous Footwear, we believe in the power of every step, and we are here to celebrate your journey."

Scene 2:Cut to various vignettes showcasing people in different life situations. A young girl dressed in a school uniform confidently walks into a classroom. A young athlete clad in running gear races alongside her teammates, her determination gleaming in her eyes. A professional woman in a sleek suit confidently strides down a corporate hallway.

VO:"Whether you're taking your first steps in life, chasing your dreams, or conquering the corporate ladder, we have the perfect footwear for every step of your journey."

Scene 3:The camera zooms in on the feet of each individual, emphasizing their shoes. The shoes vary, ranging from stylish sneakers to sturdy work boots, showcasing Famous Footwear's immense variety of footwear options for different occasions and lifestyles.

VO:"With our wide range of shoes from top brands, you don't have to compromise style for comfort. We ensure that every step you take is supported by quality and fashion."

Scene 4:The scene transitions to a close-up shot of a pair of Famous Footwear's signature sneakers, highlighting the intricate design and attention to detail. The camera pans out, revealing a captivating montage of various people wearing the brand's footwear, each joyfully engaging in their unique activities.

VO:"Every step you take tells a story—a story of strength, courage, and triumph. We are here to be a part of your narrative, every step of the way."

Scene 5:The commercial concludes with a powerful shot of diverse individuals coming together, forming a symbol of unity. The Famous Footwear logo appears on the screen, accompanied by the tagline, "Every Step Counts."

VO:"Every step you take matters. Choose Famous Footwear, where every step counts."

Conclusion:The Famous Footwear TV spot, 'Every Step Counts,' captures the brand's commitment to celebrating every individual's journey. Through powerful visuals and a motivating voiceover, the advertisement emphasizes the brand's belief in the transformative power of each step and its dedication to providing quality footwear for people from all walks of life. This impactful commercial leaves viewers inspired and motivated to embrace their unique journeys, reminding them that indeed, every step counts.

Famous Footwear TV commercial - Every Step Counts produced for Famous Footwear was first shown on television on July 16, 2017.

Frequently Asked Questions about famous footwear tv spot, 'every step counts'

Neil's Shoes Famous Footwear began in 1960 with the establishment of a single shoe store, Neil's Factory Shoe Outlet (launched as "Neil's Shoes"), in Madison, Wisconsin. The store was launched by 29-year-old Neil Moldenhauer and was financed by a $10,000 loan.

Caleres Inc. Famous Footwear is part of Caleres Inc. – a diverse portfolio of global footwear brands dedicated to helping every person find the perfect pair of shoes. With a legacy of over 130 years of craftsmanship and passion for fit, Caleres continues their mission of inspiring people to feel good…

St. Louis, Missouri, United StatesFamous Footwear / Headquarters St. Louis. Our corporate headquarters houses our Famous Footwear, Allen Edmonds, Naturalizer, Dr. Scholl's, LifeStride, Rykä and Bzees brand teams, including design, merchandising, planning, creative, marketing, and more.

The Frye Company is an American manufacturer of shoes, boots and leather accessories. Founded in 1863, it claims to be the oldest continuously operated American shoe company.

plimsolls They were often called "beach shoes" (referencing a place you would likely see them worn) or "plimsolls" (in connection to the Plimsoll line where a fully-laden ship's hull meets the water's surface). Elsewhere, these early sneakers and their like were called tennis shoes.

Nike Largest footwear companies by market cap

#NameC.
1Nike 1NKE🇺🇸
2Adidas 2ADS.DE🇩🇪
3Deckers Brands 3DECK🇺🇸
4Li Ning Company 42331.HK🇨🇳

With footwear sales of $29 billion in the fiscal year ended May 31, 2022 (plus $2 billion from Converse), Nike is the clear number 1 in the global sneakers market.

Footwear products are commonly made of leather, textiles, and a range of synthetic materials. Unsurprisingly, given that it is the world's leading producer of footwear, China is also the primary exporter of footwear worldwide.

China It is of little surprise that China tops the list of footwear consumers as it had the highest number of inhabitants on the planet as of 2021.

The earliest known shoes are sagebrush bark sandals dating from approximately 7000 or 8000 BC, found in the Fort Rock Cave in the US state of Oregon in 1938.

Adidas is the older of the two rivals and has a fascinating story associated with its beginning. The two Dassler brothers – Adolf and Rudolf – started manufacturing sports shoes in the year 1924.

The earliest "sneakers" debuted in 1876, made by the England-based New Liverpool Rubber Company, and were immediately notable as the world's first rubber-soled shoes.

Videos

Watch Famous Footwear TV Commercial, 'Every Step Counts'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Famous Footwear TV Spot, 'Every Step Counts'

Marya Fletcher photo
Agenices

Agenices of the Famous Footwear TV Spot, 'Every Step Counts'

Famous Footwear TV commercial - Every Step Counts
Empower

Empower is a global company that specializes in energy and sustainability solutions. Founded in 1998, Empower provides integrated energy solutions to businesses, organizations, government agencies, an...

Products

Products Advertised

adidas Men's Neo Cloudfoam Racer TR Sneaker
Converse Kids' Chuck Taylor All Star Metallic Canvas High Top Sneaker
Nike Kids' Tanjun Sneaker
SKECHERS Kids' Energy Lights High Top Sneaker
Vans Women's Ward Low Top Skate Shoe
TV commercials

Similar commercials

Fab.com TV Spot, 'Block Party' Song by Katie Herzig
WNBA TV Spot, 'Watch Me Work 3.0: Elena Delle Donne'
IBM Cloud TV Spot, 'Built for Transformation'
Subway TV Spot, 'The Watt Family Shed' Featuring Derek Watt, J.J. Watt, T.J. Watt
Keep America Beautiful TV Spot, 'Recycle'
Shell TV Spot, 'Mix of Energies: School'
eBay TV Spot, 'When You're Over Overpaying: Bike'
eBay TV Spot, 'When You're Over Overpaying: Guitar'
eBay TV Spot, 'Oddly Specific News'
951 December 22, 2020
Northeast Conference TV Spot, 'Overtime! Podcast'
eBay TV Spot, 'Small Businesses'
Northeast Conference TV Spot, 'Respect'