Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...
The Old Spice Sweat Defense TV spot, 'Be Harder' featuring Von Miller is an entertaining advertisement that captures the audience's attention with its witty and humorous approach. The commercial starts with Miller, a Denver Broncos linebacker, sprinting into a locker room, drenched in sweat, while a group of reporters waits for him with microphones and cameras.
The opening shot sets the tone for the commercial as Miller strolls past the reporters and delivers a memorable line, "I smell like a football player," which resonates with the audience and establishes his character as a hard-working athlete who takes pride in his physicality.
The ad then transitions into a series of humorous vignettes that showcase Miller's pursuit of excellence on and off the field, all while emphasizing the importance of sweat defense. From bench-pressing a teammate for extra reps to tackling a giant octopus in the shower, Miller's antics serve as a metaphor for the challenges that athletes face, both physically and mentally.
Throughout the commercial, the humor is laced with a subtle message about the benefits of using Old Spice's Sweat Defense products. The ad's message is clear; sweating shouldn't be a barrier to achieving your goals, and Old Spice's Sweat Defense line of products can help you overcome it.
In conclusion, the Old Spice Sweat Defense TV spot, 'Be Harder' featuring Von Miller is a cleverly crafted commercial that entertains and educates at the same time. Miller's charisma, combined with Old Spice's Sweat Defense line of products, give viewers a glimpse into the world of a hardworking athlete who maintains his focus even in the face of adversity and sweat.
Old Spice Sweat Defense TV commercial - Be Harder produced for Old Spice was first shown on television on November 6, 2016.
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