What the Zipcar App TV commercial - Car Sharing for Errands and Adventures is about.
Zipcar is a car-sharing service that has launched an advertising campaign promoting its app. The TV spot for the Zipcar app titled "Car Sharing for Errands and Adventures," showcases how the app can make your day-to-day life easier and more exciting.
The ad begins with a woman running late to pick up her dry-cleaning, but instead of hailing a taxi or struggling to find street parking, she uses the Zipcar app to locate and reserve a car in seconds. As she drives off, the voiceover explains how easy it is to unlock a Zipcar, find your way, and return the car when you're finished.
The commercial then shifts to the excitement of a weekend getaway. We see a young couple unloading beach gear from their Zipcar while the voiceover explains how Zipcar's app can help you escape and experience something new. Finally, the ad concludes with a montage of people using Zipcar for everything from grocery shopping to road-tripping.
The TV spot highlights Zipcar's versatility as a car-sharing service. Not only can it help with practical errands like dry-cleaning or grocery shopping, but it can also provide thrilling escapes for weekend getaways. The tagline at the end of the ad, "Car sharing for errands and adventures," perfectly summarizes Zipcar's value proposition.
Overall, the Zipcar TV spot effectively communicates how the app makes car sharing easy and convenient while also appealing to those looking for adventure and exploration. It's a clever and well-executed campaign that showcases the various ways Zipcar can make your life a little bit brighter.
Zipcar App TV commercial - Car Sharing for Errands and Adventures produced for
Zipcar
was first shown on television on June 13, 2016.
Frequently Asked Questions about zipcar app tv spot, 'car sharing for errands and adventures'
The Zipcar car rental app makes it easier to take a trip than ever before. You can use the app to find a car, book a trip and manage your account. Download it in the App Store or on Google Play and see the benefits of the mobile app for yourself.
With car sharing you can start your trip at any time of the day or night, even if you're under 21. Using a mobile app or the Internet, simply find the nearest available vehicle, wave your membership card over the windshield, and - voilà! - the doors unlock. Inside are the keys and a credit card for refueling.
Zipcar's famous tagline: “Wheels when you want them” comes from the early days and is contributed to Robin Chase.
Turo
As the world's largest peer-to-peer car sharing marketplace, Turo knew it was important to start to address the company's impact on the climate in a meaningful way. An important part of Turo's mission in putting the 1.5 billion cars to better use is also ensuring the world's existing resources are put to better use.
By using Zipcar, our members cut their carbon footprint by up to 1,600 lbs. per year and save about $784/month on average compared to car owners.
Although Zipcar's 760,000 members account impressively for nearly half of global car-sharing members, the company has never turned an annual profit since its founding in 2000.
Carsharing enables an occasional use of a vehicle or access to different brands of vehicles. The renting organization may be a commercial business. Users can also organize as a company, public agency, cooperative, or ad hoc grouping.
Car sharing is where you rent a vehicle for a short space of time, from a private owner, through a P2P car rental company. It's not the same thing as a taxi or ride-sharing service like Uber. Rather, it's where car owners offer their personal vehicles for others to rent for short periods.
Zipcar became a car rental company that was about not just owning cars but also providing the driving experience to members. Fulfilling consumer needs by providing reliable and convenient rides to urban dwellers became the second pillar that drove this company to success.
The Top 5 Shared Mobility Companies in Asia – 2021
- Ola Cabs. This India-based ride-hailing platform integrates city transportation for customers and driver-partners in the country.
- Grab. One of South East Asia's leading ride-hailing platform Grab has 2.4 million drivers.
- GoJek.
- Drivemate.
We asked U.S. consumers about "Most used car sharing brands" and found that "Enterprise CarShare" takes the top spot, while "Zimride" is at the other end of the ranking. These results are based on a representative online survey conducted in 2023 among 1,309 consumers in the United States.
An example of breakthrough/radical innovation is Zipcar. Zipcar changed the business model for the car rental industry by offering a subscription car rental service.