Keep America Beautiful formed in 1953 when a group of corporate and civic leaders met in New York City to bring the public and private sectors together to develop and promote the idea of national cleanliness and litter prevention.

Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people End Littering, Improve Recycling, Beautify America's public spaces, and Restore & Support resilient communities.

The packaging industry and large companies like PepsiCo and Coca-Cola wanted to protect their new profits. They created a public advertising campaign called “Keep America Beautiful”. The campaign's only goal was to reduce litter without harming consumer culture.

Keep America Beautiful aims to end littering, to improve recycling, and to beautify American communities.

1953 1953 to 2000. In the aftermath of magazine ads promoting beverage cans as “throwaways”, Keep America Beautiful (KAB) was founded in 1953 by a group of businessmen from the beverage and packaging industries. Their purported interest was to curb the growing problem of litter.

This charity's score is 97%, earning it a Four-Star rating. If this organization aligns with your passions and values, you can give with confidence.

Similarly, glass can also be recycled but must be washed out and dried before heading to the recycling centre.

1. Have More Bins Throughout The Home.
2. Reuse Products To Reduce Recycling Necessity.
3. Buy Recycled Products.
4. Create Good Recycling Habits.
5. Consider Buying From Waste-Free Food Shops.

intended to stop people dropping litter (= rubbish) on the ground in public places: The agency has recently launched an anti-litter campaign.

Recycling prevents the emissions of many greenhouse gases and water pollutants, and saves energy. Using recovered material generates less solid waste. Recycling helps to reduce the pollution caused by the extraction and processing of virgin materials.

Litter endangers our environment, our wildlife, and our economy. It pollutes our neighborhoods, decreases property values, and destroys our city's natural beauty.

The “Crying Indian” (who incidentally was portrayed by an Italian American) became a symbol in an environmental movement that urged everyday people to do their part in addressing pollution.

Rating Information This charity's score is 97%, earning it a Four-Star rating. If this organization aligns with your passions and values, you can give with confidence.