What the VISA Checkout TV commercial - The Big Gronkowski is about.

In this VISA Checkout TV spot, entitled 'The Big Gronkowski', featuring Rob Gronkowski, the famous American football player is seen sitting on a sofa, as he prepares to buy some merchandise online. As Gronkowski becomes increasingly frustrated with the difficult checkout process, VISA Checkout pops up, offering him a seamless way to pay for his goods.

Throughout the commercial, Gronkowski is portrayed as a larger than life character, with his exaggerated enthusiasm and towering presence. His commanding persona is further amplified by the other characters in the advert, who seem both intimidated and awestruck by his presence.

The commercial culminates in a dramatic finale, with Gronkowski making use of VISA Checkout to purchase his items with ease. The ease of the checkout process is contrasted with his previous struggles, as he stares at the screen, unable to believe how simple it all is.

Overall, this TV spot is a testament to the efficiency and ease of VISA Checkout. It draws on Gronkowski's star power and charisma, using him as a representation of the frustration that can arise from complicated ecommerce checkouts. By presenting itself as the solution to these problems, VISA Checkout positions itself as a valuable tool for anyone wanting to buy products online seamlessly and without fuss.

VISA Checkout TV commercial - The Big Gronkowski produced for VISA was first shown on television on December 26, 2015.