What the Panera Bread TV commercial - When Panera Began is about.

Title: When Panera Began

[Intense music begins playing in the background]

[Close up shot of a rustic, artisanal loaf of bread being freshly sliced]

Narrator: In a world where taste was compromised, a revolution was about to begin.

[Cut to a bustling city street]

[Panera Bread logo appears on the screen]

Narrator: Panera Bread, the pioneers of flavorful food made with care and served with purpose.

[Montage of various Panera Bread dishes being lovingly prepared]

Narrator: When Panera began, it wasn't just about bread. It was about creating an experience, a place where people could gather, savor amazing flavors, and feel genuinely cared for.

[Shot of a Panera Bread cafe buzzing with customers, enjoying their meals]

Narrator: From the first warm bite of our freshly baked baguettes, to the comforting warmth of our signature soups, Panera Bread has been redefining what it means to eat deliciously.

[Close up shots of Panera Bread's freshly brewed coffee and iconic pastries]

Narrator: And let's not forget about our irresistible pastries and delectable beverages that leave you craving for more.

[Quick shots of Panera Bread's free-range chicken and freshly sliced avocados]

Narrator: We source only the best ingredients, from our premium, hormone-free meats to our vibrant, locally sourced produce.

[Shot of a Panera Bread team member engaging with a customer with a warm smile]

Narrator: And it's not just the food that makes Panera so special. Our dedicated team members embody the spirit of hospitality, going above and beyond to make every visit a memorable one.

[Slow-motion shot of a Panera Bread sandwich being cut in half, revealing its mouthwatering fillings]

Narrator: So come and experience the Panera difference, a place where authenticity and flavor intersect to create sheer culinary bliss.

[Light-hearted music starts playing]

[Moment of levity: A group of friends laughing and enjoying their Panera Bread meals together]

Narrator: Because when Panera began, it set out to change more than just the way we eat. It set out to change the way we come together.

[Shot of a Panera Bread cafe at sunset, radiating a warm and inviting ambiance]

Narrator: Join us at Panera Bread, where everyday moments become extraordinary.

[Panera Bread logo fades in]

Narrator: Panera Bread. Food as it should be.

[Screen fades to black]

[Panera Bread tagline appears]

Tagline: "Panera Bread: Nourishing the body and soul."

[End of TV spot]

Panera Bread TV commercial - When Panera Began produced for Panera Bread was first shown on television on February 17, 2013.