What is USA Basketball?USA Basketball is the nonprofit national governing body for men's and women's basketball in the United States. It is responsible for selecting and training teams that represent...
The USA Basketball TV spot, 'Making History,' is a visually stunning advertisement that serves as a rallying cry for basketball fans all over the world. The ad features some of the biggest names in basketball, including Kevin Durant, Jayson Tatum, and Diana Taurasi. The spot begins with a series of historical images, from the 1980 "Miracle on Ice" to Mia Hamm's legendary performance at the 1996 Olympics.
As the ad progresses, we see shots of the USA Men's and Women's basketball teams practicing, interspersed with images of historic basketball moments. We see LeBron James scoring a clutch basket, Michael Jordan rising up for his iconic shot in the '98 NBA Finals, and Kobe Bryant draining a three in the closing seconds of an Olympic game.
Over this montage, we hear a voiceover that implores the viewer to "continue the legacy" and make history of their own. The ad ends on a shot of the USA Men's basketball team, huddled up and ready to take the court. As the camera pulls back, we see that they're surrounded by photos of the historic US basketball teams that came before them.
Overall, the USA Basketball TV spot, 'Making History,' is an emotional and inspiring tribute to the rich history of basketball in the United States. It reminds us that greatness is achieved not just through individual effort, but through a collective dedication to achieving something greater than ourselves.
USA Basketball TV commercial - Making History produced for USA Basketball was first shown on television on September 22, 2021.
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