State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...
State Farm's latest TV spot, titled "Cousin Reg," features two football legends Aaron Rodgers and Mike Ditka. In this advertisement, Rodgers portrays himself, while Ditka portrays the fictional character of his eccentric cousin, Reginald. The commercial begins with Rodgers and Ditka seated at a table in a trendy coffee shop. As Rodgers is about to sip his latte, Cousin Reg pulls out a set of note cards that bear different information about his insurance coverage, overdraft fees, and the like. As he flips through the cards, Cousin Reg emphasizes the importance of having a reliable insurance provider, and the dangers of not doing so.
Amidst his cousin's bizarre explanations, Rodgers continues to remain calm and collected throughout the commercial, eventually reminding Cousin Reg that he is covered by State Farm for all his needs. When Reg tries to prove his point, Rodgers reveals that he also has cards of his own, all bearing the State Farm logo. The ad concludes with the two sharing a laugh over the matter.
The spot is cleverly crafted, with a mix of humor combined with an educational tone. The use of the two football legends is used to great effect, drawing on their popularity and fan base to effectively advertise the State Farm brand. As the viewer watches the advertisement, they are left with the message that State Farm is a reliable provider that offers comprehensive insurance and financial solutions that make life easier for those it covers.
State Farm TV commercial - Cousin Reg produced for State Farm was first shown on television on November 10, 2013.
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