Find out all about your favorite commercial!

Advertisers

Advertisers of the State Farm TV Spot, 'Cousin Reg' Featuring Aaron Rodgers, Mike Ditka

State Farm TV commercial - Cousin Reg
State Farm

State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...

What the State Farm TV commercial - Cousin Reg is about.

State Farm TV commercial - Cousin Reg

State Farm's latest TV spot, titled "Cousin Reg," features two football legends Aaron Rodgers and Mike Ditka. In this advertisement, Rodgers portrays himself, while Ditka portrays the fictional character of his eccentric cousin, Reginald. The commercial begins with Rodgers and Ditka seated at a table in a trendy coffee shop. As Rodgers is about to sip his latte, Cousin Reg pulls out a set of note cards that bear different information about his insurance coverage, overdraft fees, and the like. As he flips through the cards, Cousin Reg emphasizes the importance of having a reliable insurance provider, and the dangers of not doing so.

Amidst his cousin's bizarre explanations, Rodgers continues to remain calm and collected throughout the commercial, eventually reminding Cousin Reg that he is covered by State Farm for all his needs. When Reg tries to prove his point, Rodgers reveals that he also has cards of his own, all bearing the State Farm logo. The ad concludes with the two sharing a laugh over the matter.

The spot is cleverly crafted, with a mix of humor combined with an educational tone. The use of the two football legends is used to great effect, drawing on their popularity and fan base to effectively advertise the State Farm brand. As the viewer watches the advertisement, they are left with the message that State Farm is a reliable provider that offers comprehensive insurance and financial solutions that make life easier for those it covers.

State Farm TV commercial - Cousin Reg produced for State Farm was first shown on television on November 10, 2013.

Frequently Asked Questions about state farm tv spot, 'cousin reg' featuring aaron rodgers, mike ditka

Via Sportico.com, the insurance giant confirmed that the sponsorship deal ended after the 2022 season concluded. “We wish Aaron the best in his future endeavors,” a State Farm spokesperson told Kurt Badenhausen of Sportico, in an email regarding the termination of the deal that dated back to 2011.

Travis Kelce joins Chiefs' Patrick Mahomes in forthcoming State Farm commercial. State Farm debuted two new commercials during the Chiefs' game Thursday against the Detroit Lions.

Aaron Rodgers and State Farm Have Ended Longtime Partnership – Sportico.com.

Aaron Rodgers and State Farm officially ended their endorsement partnership together, terminating what was an 12-year relationship, Kurt Badenhausen of Sportico reports. According to Badenhausen, the two sides walked away after the 2022 NFL season, with their final commercial together airing last January.

Rodgers, now the Jets' starting quarterback, earned $3 million a year from the 12-year State Farm endorsement deal, according to Sportico. It was one of the most valuable endorsement deals for an NFL player. “We wish Aaron the best in his future endeavors,” a State Farm spokesperson told Sportico.

Henry is just the latest NFL star to take on the role. Players like Kansas City Chiefs quarterback Patrick Mahomes and tight end Travis Kelce and former Green Bay Packers and current New York Jets quarterback Aaron Rodgers have also starred in State Farm spots.

Kevin Miles aka "Jake from State Farm". State Farm announced they were planning on reviving their character, Jake, in 2020 and they cast Miles, who went by Mimms then, in the role.

Rodgers, who has racked up $306.6 million in career earnings, agreed to a three-year, $150.8 million deal with the Green Bay Packers in 2022. He was previously the NFL's fourth-highest-paid player with an average annual salary of around $50 million. Get Tri-state area news and weather forecasts to your inbox.

$3 million per year Rodgers last appeared in a State Farm commercial during the 2022 NFL playoffs. Sportico reported the deal was worth an estimated $3 million per year, which was one of the most valuable endorsement deals for any NFL player.

$1,838,888 In 2023, Rodgers will earn a base salary of $1,838,888, a signing bonus of $35,000,000 and a workout bonus of $50,000, while carrying a cap hit of $8,888,888 and a dead cap value of $74,050,000. Contract Notes: $75M guaranteed (2023 salary/roster bonus, 2024 salary/roster bonus)

1. Roger Staubach: $600 Million

  • Tom Brady.
  • Peyton Manning.
  • Brett Favre.
  • Ben Roethlisberger.
  • Aaron Rodgers.
  • Eli Manning.
  • Drew Brees.

Audiences may know State Farm's khaki-wearing representative as “Jake from State Farm,” but in real life, his name is Kevin Miles. Miles, whose birth name is Kevin Mimm, began starring in the insurance company's commercials in 2020, replacing Jake Stone who played the character in the now-infamous ad from 2011.

Videos

Watch State Farm TV Commercial, 'Cousin Reg'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Agenices

Agenices of the State Farm TV Spot, 'Cousin Reg' Featuring Aaron Rodgers, Mike Ditka

State Farm TV commercial - Cousin Reg
DDB

DDB Worldwide is a global marketing communications network that operates in over 100 countries worldwide. The company is known for its innovative approach to advertising and marketing, and for their e...

State Farm TV commercial - Cousin Reg
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

State Farm TV commercial - Cousin Reg
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

State Farm TV commercial - Cousin Reg
The Marketing Arm

The Marketing Arm is a globally acclaimed marketing and advertising agency that specializes in providing innovative and engaging marketing solutions to businesses worldwide. Headquartered in Dallas, T...

TV commercials

Similar commercials

Planters TV Spot, 'Mr. Peanut Throws a Holiday Party'
Copper Fit Advanced Back Pro TV Spot, 'When Legends Play' Featuring Brett Favre
Friskies 7 TV Spot, 'Taste Kitchen'
Wonderful Pistachios TV Spot, 'The Grinch: Smile'
Topps Kick App TV Spot, 'Finger Jersey' Featuring Kyle Beckerman
IHOP Grinch Pancakes TV Spot, 'The Grinch: los niños comen gratis'
Mazda Season of Inspiration Sales Event TV Spot, 'Holidays: Seize the Moment' Song by WILD [T2]
Planet Fitness Join Our Planet January TV Spot, 'Booty Shorts'
BodyGym TV Spot, 'Personal Gym' Featuring Marie Osmond
ESPN Fantasy Football TV Spot, 'Therapy'
2016 Alien Con TV Spot, 'Make Contact'
Nick Jr. Online TV Spot, 'Genie Palace Divine'