A new Tide campaign taps actor Kumail Nanjiani to highlight the myriad situations where people need more laundry detergent, per details shared with Marketing Dive.

In the new ad, actor and comedian Kumail Nanjiani, known for his role in Marvel's Eternals, walks viewers through several viral moments, which include a peanut-butter-covered baby and a Sonic employee who drops blue slush into a customer's car.

Neely has been cast in over twenty national commercials, most notably as goth daughter Debbie in Pepcid's The Burns Family campaign alongside Richard Riehle and as the bubbly Tide Pods Waitress, which ran in the U.S. and Canada from 2015 to 2019.

Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they're “gonna need more Tide.”

Tide TV Spot, 'Cold Callers: Gordon Ramsay' Featuring Ice-T, Steve Austin, Matt Ryan - iSpot.tv.

Benjamin Thomas Barnes (born 20 August 1981) is an English actor and singer.

D'arcy Masius Benton and Bowles The advert for Tide below was created in the 1950's by the advertising agency Benton and Bowles, which after several mergers in the late 20th century became D'arcy Masius Benton and Bowles (DMB&B) and was acquired by Publicis in 2002.

Mai Le and Ruben Caballero in PODS commercial!

Tide Power Pods TV Spot, 'You're Gonna Need More Tide' Featuring Kumail Nanjiani - iSpot.tv.

Tide hopes to grab attention by featuring well-known celebrities like Ice-T and “Stone Cold” Steve Austin, whose names are associated with the word “cold,” while spoofing cold calls by showing that even celebrities receive and dislike the unsolicited sales calls.

After spending time blending their voices to do an homage to “Grease” for a Super Bowl commercial for T-Mobile, John Travolta, Zach Braff and Donald Faison might want to start working on a new tune.

T-Mobile Go5G Plus TV Spot, 'Roped In: iPhone 14' Featuring Ben Barnes.