Overview of Bel BrandsBel Brands is a global cheese company with headquarters in Suresnes, France. It is a subsidiary of Bel Group, which is the world's third-largest branded cheese company and the le...
Bel Brands, the makers of The Laughing Cow cheese, have teamed up with Disney's Toy Story 4 to create a new TV spot entitled 'Snack Attack.'
In the ad, viewers are transported to Bonnie's playroom, where Woody and Bo Peep discover the power of The Laughing Cow cheese wedges. As Woody chows down on the snack, Bo Peep watches in amazement as he begins to see 'cheesy' visions of himself, making for a hilarious and memorable moment.
The ad cleverly plays off the theme of Toy Story 4, which sees the beloved characters embark on a new adventure after Bonnie creates a homemade toy named Forky. The snack attack moment in the commercial perfectly captures the playful spirit of both the franchise and The Laughing Cow brand.
Through this partnership, Bel Brands has found a fun and engaging way to connect with parents and children alike by bringing together two beloved brands. The ad succeeds in tapping into the nostalgia of the Toy Story series while also showcasing the irresistibility of The Laughing Cow cheese.
Overall, the 'Snack Attack' TV spot delivers a winning combination of humor, nostalgia, and unbeatable snacking satisfaction.
Bel Brands TV commercial - Toy Story 4: Snack Attack produced for Bel Brands was first shown on television on June 21, 2019.
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