Citigroup, Inc. is a multinational financial services corporation headquartered in New York City. The company was formed in 1998 after the merger of Citicorp and Travelers Group. Citigroup operates in...
Citigroup, Inc. aired a TV spot titled "America the Beautiful," which celebrates the diverse beauty and unity of America. The ad features a montage of people of different ages, races, genders, and cultural backgrounds, engaging in various activities that represent the American spirit, such as playing baseball, protesting for social justice, dancing at a wedding, and hugging their loved ones.
Throughout the ad, the song "America the Beautiful" is sung in different languages, including English, Spanish, and Mandarin, showcasing the diversity of language and heritage in the country. The ad aims to promote the idea that America is a nation that welcomes and celebrates diversity, and that unity can be achieved despite differences.
Citigroup's "America the Beautiful" ad received praise for its inclusive message and creative execution, as it encourages viewers to embrace and celebrate the melting pot of cultures that make up America. The ad also aligns with Citigroup's goal of promoting diversity and inclusion in their workforce, with the company committing to increasing representation of women and minorities in leadership positions. Overall, this TV spot serves as a reminder that America's diversity is its strength and that unity can be achieved through acceptance and understanding.
Citigroup, Inc. TV commercial - America the Beautiful produced for Citigroup, Inc. was first shown on television on September 22, 2020.
Overview of "America the Beautiful" "America the Beautiful" is a patriotic American song that celebrates the beauty of the United States of America. It was originally written as a poem by Katharine Lee Bates in 1893, after she witnessed the natural beauty of the country during a trip to Colorado Springs. The poem was later set to music by church organist and composer Samuel A. Ward in 1910.
Lyrics and Meaning of "America the Beautiful"The lyrics of "America the Beautiful" describe the natural beauty of the country, with its spacious skies, amber waves of grain, and purple mountains majesty. The song also celebrates the country's freedom and the sacrifices made by those who have fought for it, calling on Americans to live up to their ideals and work towards a more perfect union.
Significance of "America the Beautiful""America the Beautiful" is a beloved patriotic song that has been performed by countless singers and musicians over the years. It is often performed at national events and patriotic celebrations, and is considered to be one of the unofficial national anthems of the United States. The song's message of unity and striving towards a better future continues to resonate with Americans today.
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