$150 million SmileDirectClub priced its IPO at $23 per share for a $9 billion valuation. According to Forbes, Green bought into the company four years ago when it was valued at $150 million, so he stands to makes 40 times what he invested. That's the kind of return investors dream about.

Our mission SmileDirectClub was founded on the belief that affordable and convenient premium oral care should be accessible to everyone. Since our founding in 2014, SmileDirectClub has helped more than 2 million people transform their smiles through our pioneering telehealth platform for orthodontia.

SmileDirectClub is a teledentistry company. The company was co-founded in 2014 by Jordan Katzman and Alex Fenkell. It is based in Nashville, Tennessee.

We'll support your smile for life. Once you have your new smile, the best way to keep it is to wear your SmileDirectClub retainers as prescribed and make sure to replace them every 6 months. It's an important part of your Lifetime Smile Guarantee™. And you can get free yearly touch-ups if needed.

Valuation metrics show that SmileDirectClub, Inc. may be overvalued. Its Value Score of F indicates it would be a bad pick for value investors. The financial health and growth prospects of SDC, demonstrate its potential to underperform the market.

SmileDirectClub and Align Technology In 2016, the USA-based global medical appliance company that makes Invisalign aligners – Align Technology – bought nearly 20 per cent of SmileDirectClub and now makes other types of aligners for SDC.

Join the club,” SmileDirectClub has focused on a social approach to their marketing. Although they run TV and over-the-top (OTT) platform ads, social channels - including Facebook, Instagram, Pinterest, and more recently TikTok - form the bulk of their marketing efforts.

A smile design is essentially a smile makeover that artistically creates straighter, whiter, and aesthetically pleasing smiles. It consists of one or more cosmetic dental procedures that: Corrects teeth imperfections (Worn-down, misaligned, or gapped teeth) Restores your oral health.

David Katzman (2014–)SmileDirectClub / CEO David B. Katzman is the current Chairman and CEO of SmileDirectClub. He also is a member of the Board of Directors for Sharper Image. For 10 years Mr. Katzman was the Managing Partner of Camelot Ventures before forming Camelot Venture Group in October of 2008.

Nashville SmileDirectClub, founded in Nashville in 2014 by a pair of childhood friends, Alex Fenkell and Jordan Katzman, is one of the largest of the new online health companies that sell directly to consumers. Mr. Katzman's father, David, is the company's chief executive, and his uncle, Steven, is the chief operating officer.

It can be detrimental to have a dentist oversee your Invisalign treatment, so we recommend the supervision of a licensed orthodontist. So, the simple answer to, “Is Smile Direct Club good for your teeth?” is an emphatic “No!”

Effectiveness. While SmileDirectClub boasts over 50,000 reviews with an average of 4.9 out of 5 stars on its website, it has an average rating of 3.97 out of 5 stars on its Better Business Bureau (BBB) profile.