What the Kingsford Match Light TV commercial - Partidos imposibles is about.

Kingsford Match Light, a popular brand of charcoal briquettes, recently released a new TV spot titled "Partidos imposibles" (which roughly translates to "Impossible Matches"). The ad, which was primarily aimed at the Hispanic market, features a group of people getting together for a cookout on a rooftop. As they're enjoying their burgers and hot dogs, they notice a group of kids playing soccer in the street below. One of the participants jokingly suggests that they invite the young soccer players to join them for a game, but they quickly realize that the rooftop location makes this impossible.

However, a quick-thinking member of the group comes up with a solution: they decide to use their Kingsford Match Light charcoal to create a makeshift soccer field on the rooftop. They pour the briquettes out in the shape of a field, light them, and soon enough, they're playing a full-fledged game of soccer with the kids from the street below. The ad ends with the group enjoying their cookout and celebrating their success at creating an "impossible match" thanks to Kingsford.

The ad's message is a powerful one: with the right tools and a little bit of creativity, anything is possible. It's also a great example of how a brand can connect with its target audience on a cultural level. By featuring a mostly Latino cast and highlighting the importance of soccer in Latino culture, Kingsford Match Light was able to create an advertisement that resonates with its intended audience. Overall, the "Partidos imposibles" TV spot is a fun, heartwarming, and effective advertisement for Kingsford Match Light charcoal, showcasing the brand's ability to help people create unforgettable moments.

Kingsford Match Light TV commercial - Partidos imposibles produced for Kingsford was first shown on television on April 17, 2018.