DeVry University is a well-established educational institution that has been providing quality education to students for many years. With campuses all across the United States, DeVry has become a popu...
DeVry University's TV Spot, 'Shelly,' tells the story of a young professional named Shelly, who is heading to work in an uninspiring, dead-end job. The ad portrays Shelly as feeling unfulfilled and defeated by her current situation.
As she walks to work, Shelly sees an advertisement for DeVry University and decides to enroll in one of their online courses. She begins studying after work and slowly starts to feel more confident and empowered.
The TV spot shows Shelly's growth and success over time as she works towards her degree, with excellent grades, positive interactions with her classmates, and an overall sense of purpose and fulfillment. DeVry University's commercial reinforces the message that higher education can be an empowering tool, providing its students with the tools, knowledge, and confidence they need to succeed in their careers.
The Shelly commercial is a highly effective marketing tool for DeVry University, as it focuses on a relatable character who represents the demographic the school aims to reach out to. The ad conveys the message that earning a degree can change one's life positively and significantly and motivates viewers to consider DeVry University as a viable avenue for their educational and career growth.
DeVry University TV commercial - Shelly produced for DeVry University was first shown on television on September 7, 2014.
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