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Modelo Especial TV commercial - Soccer
Modelo

Modelo is a renowned company that has left an indelible mark on the world. Founded with a vision of excellence, Modelo has established itself as a leader in its field through innovation, commitment, a...

What the Modelo Especial TV commercial - Soccer is about.

Modelo Especial TV commercial - Soccer

Title: Modelo Especial TV Spot, 'Soccer'

Introduction:In the heart of a vibrant stadium, where emotions run high and the passion for the game is palpable, a captivating TV spot titled 'Soccer' showcases the unparalleled experience of enjoying a Modelo Especial beer while watching a thrilling soccer match. This advertisement serves as a vivid portrayal of the intense camaraderie, celebration, and unity that soccer brings, amplified by the refreshing taste of Modelo Especial, a beverage that perfectly complements the excitement of the beautiful game.

Description:As the TV spot begins, the camera pans across a sea of energetic fans, bedecked in the colors of their favorite teams, who have gathered to witness the spectacle unfolding on the field. The air crackles with anticipation, and every heartbeat resonates with the collective thrill. The atmosphere is electric, and it is in this setting that Modelo Especial carves its niche.

The ad takes us on a visually stunning journey that captures both the on-field action and the unbridled joy of the spectators. The athletes exhibit their incredible skills, executing breathtaking dribbles, making soaring headers, and launching powerful shots towards the goal. The immersive shots highlight the raw emotion painted on the faces of players, spectators, and even the beer bottles themselves.

As the match intensifies, the TV spot transitions to the spectators, showcasing their jubilant celebrations, genuine moments of camaraderie, and the shared passion for the game. The distinct sound of clinking bottles fills the air, harmonizing with the cheers and screams of the crowd.

The commercial cleverly intertwines the triumphs and struggles seen on the field with the experiences of those in the stands. It deftly captures the essence of soccer, emphasizing the game's ability to bring people together, regardless of differences, to forge lasting connections. The spot portrays individuals from diverse backgrounds and nationalities, united in their love for the sport and in their pursuit of a memorable sensory experience. This unity is echoed in the common bond shared over a bottle of Modelo Especial.

As the final whistle blows, the stadium erupts with a mixture of elation and disappointment. Cheers fill the air, clashing with the sighs of defeat. In the midst of the commotion, the TV spot brings our attention back to the cold, refreshing golden beverage, enticingly condensing beads of moisture on its surface. The camera lingers on the bottle to highlight the iconic brand, underscoring its association with these extraordinary moments of joy and collective celebration.

The spot concludes with a powerful message: "Whether your team wins or loses, there's always a reason to celebrate with Modelo Especial." This evokes a profound sentiment of camaraderie, encouraging viewers to embrace the spirit of the game and cherish every memorable moment, exemplifying the brand's commitment to forging unforgettable experiences.

Conclusion:The Modelo Especial TV spot, 'Soccer,' magnificently captures the fervor of soccer and the elation of communal celebration. It artfully weaves together the drama on the field and the vibrant energy in the stands, all while showcasing the refreshing taste of Modelo Especial. This advertisement ignites a spark of excitement within viewers, encouraging them to immerse themselves fully in the unparalleled experience of watching the beautiful game, paired perfectly with the invigorating flavor of this exceptional beer.

Modelo Especial TV commercial - Soccer produced for Modelo was first shown on television on May 6, 2014.

Frequently Asked Questions about modelo especial tv spot, 'soccer'

Modelo's fighting spirit is alive and well but what its drinkers are fighting for is changing. A new campaign breaking this month from Grey evolves Modelo's tagline from “brewed for those with a fighting spirit,” to “the mark of a fighter.” The WPP agency won the account last year.

Modelo Especial is committed to telling universal stories that recognize and reward the fights of consumers from all walks of life, and connect all of us to friends, family and community. The spots also continue to feature the same unmistakable voiceover and song Ecstasy of Gold by Ennio Morricone.

Rather, the factors that, for the better part of a decade, put Modelo on its triumphant track include an increasing preference among American consumers for imported, more expensive beer; a decade-old antitrust deal; and effective marketing campaigns aimed at attracting young, non-Hispanic consumers to the Mexican beer.

Modelo Especial is characterized by an orange blossom honey aroma with a hint of herb. Modelo Especial contains Water, Barley Malt, Non-malted Cereals and Hops. Brewed as a model of what good beer should be, this rich, full-flavored Pilsner-style Lager delivers a crisp, refreshing taste.

Schuhmacher said that while Modelo's taste may resemble that of other premium beers, including Bud Light, its image is fresher and less associated with previous generations of beer drinkers. "Americans still prefer the light category: light color, light tasting," Schuhmacher said.

Modelo Especial is characterized by an orange blossom honey aroma with a hint of herb. Modelo Especial contains Water, Barley Malt, Non-malted Cereals and Hops. Brewed as a model of what good beer should be, this rich, full-flavored Pilsner-style Lager delivers a crisp, refreshing taste.

Mexico Grupo Modelo, founded in 1925, is the leader in the manufacture, distribution and sale of beer in Mexico. Corona is the leading beer brand in Mexico, the 6th most valuable beer brand in the world and the most popular Mexican beer worldwide, with sales in more than 120 countries.

Modelo Especial may be relatively light in color, but this pilsner-style lager is anything but dull or watery. A delicate, herbaceous hop profile gives way to a richer palate with notes of honey, subtle malt, and maize, buoyed by lively carbonation and punctuated with a crisp finish.

Rather, the factors that, for the better part of a decade, put Modelo on its triumphant track include an increasing preference among American consumers for imported, more expensive beer; a decade-old antitrust deal; and effective marketing campaigns aimed at attracting young, non-Hispanic consumers to the Mexican beer.

Modelo Especial is a light, crisp, pilsner-style beer. But its younger sibling, Negra Modelo, is modeled after the super-popular Munich-born dunkel style, made with roasted caramel malts and brewed longer for a slightly richer, dark-brass-colored beer.

Grupo Modelo, the Mexican brewer, is owned by Anheuser-Busch InBev, the same parent company of Bud Light.

Modelo - and, as it happens, Corona - are brewed in Mexico but owned in the U.S. market by Constellation Brands.

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Agenices

Agenices of the Modelo Especial TV Spot, 'Soccer'

Modelo Especial TV commercial - Soccer
Grey Global Group Inc.

Grey Global Group Inc. is a renowned advertising and marketing agency that was founded in 1917 by Lawrence Valenstein and Arthur Fatt. The company has its headquarters in New York City and has grown t...

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Modelo Especial
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