What the AutoTrader.com TV commercial - NBA: See It All is about.

Title: AutoTrader.com TV Spot - 'NBA: See It All'

Introduction:AutoTrader.com, a leading online marketplace for buying and selling vehicles, has released an exciting and captivating TV spot titled 'NBA: See It All.' This advertisement aims to showcase the wide range of vehicles available on the AutoTrader platform while incorporating the thrilling world of professional basketball. Let's dive into the details of this intriguing commercial.

Synopsis:The TV spot opens with a dynamic aerial shot, capturing the bustling cityscape before transitioning to the interior of a grand basketball arena. The sound of cheering fans and the echoing bounce of dribbling basketballs fill the air. Meanwhile, a sleek, modern car enters the frame, navigating expertly through the bustling streets outside.

As the scene transitions to a close-up shot inside the car, the narrator's voice takes on an enthusiastic tone, setting the stage for the adventure about to unfold. The scene is set for an unforgettable journey that combines the passion of basketball with the excitement of searching for the perfect vehicle.

The camera angle switches to a player from one of the NBA teams dribbling the basketball, showcasing their impressive skills. Suddenly, the ball bounces out of control, escaping the player's hands and rolling out of the stadium onto the street. The car from earlier, driven by a young, aspiring basketball fan, quickly reacts, deftly maneuvering to retrieve the ball.

The car chases the runaway basketball through a variety of settings, demonstrating its agility and responsiveness. Our young driver showcases their own basketball talents, bouncing the ball off walls, performing impressive tricks, and further highlighting the integration of basketball and car prowess throughout the commercial.

Finally, the car catches up to the basketball and the young driver successfully gains possession. The spot crescendos as the car pulls up to the entrance of the basketball arena, where a thrilling game is taking place inside. The young driver, ball in hand, steps out of the vehicle and passes the basketball to an NBA superstar waiting at the entrance.

The NBA star, impressed by the young driver's skills, smiles and nods approvingly, acknowledging the passion and talent of the aspiring basketball fan. The commercial concludes with a shot of the AutoTrader logo, reinforcing the message that AutoTrader.com will ensure you have access to the perfect vehicle to support your passions and elevate your experiences.

Conclusion:AutoTrader.com's TV spot, 'NBA: See It All,' effectively blends the excitement of professional basketball with the limitless possibilities of finding the perfect vehicle on their platform. Through a captivating chase sequence, dazzling basketball tricks, and the spirit of competition, this commercial showcases AutoTrader as the go-to destination for those seeking a vehicle that aligns with their passions and lifestyle. With this advertisement, AutoTrader.com invites viewers to explore a range of vehicles while embracing the thrill of the game, demonstrating that no matter what your dream vehicle is, AutoTrader has you covered.

AutoTrader.com TV commercial - NBA: See It All produced for Autotrader was first shown on television on February 16, 2018.