What the 2017 Hyundai Elantra Super Bowl 2016 TV commercial - Ryanville is about.

In 2016, Hyundai Elantra's Super Bowl TV spot featured a charming and comedic story titled "Ryanville." It featured Hollywood heartthrob Ryan Reynolds in a fictional town called Ryanville, where every inhabitant is Ryan Reynolds himself.

The advertisement showcased the car's advanced safety features that keep the driver aware of their surroundings, even in a town full of distractions. The marketing team took a humorous route to showcase the vehicle's safety features, with Ryan Reynolds playing multiple characters in Ryanville.

The ad took viewers on a comical ride as the protagonist discovers the town of Ryanville is filled with attractive men who distract everyone, including the driver, from the safety of the road. The Elantra's automatic emergency braking system is featured in the final scene, which comes handy as the driver is saved from running over two Ryan Reynolds, who are playing football in their backyard.

Overall, the commercial did an excellent job of showing off the car's safety features while keeping the advertisement light-hearted. The commercial was a hit with the audience, garnering widespread praise on social media and positive reviews from fans. The ad reinforced the manufacturer's brand image as a trustworthy and humorous automobile company.

2017 Hyundai Elantra Super Bowl 2016 TV commercial - Ryanville produced for Hyundai was first shown on television on February 6, 2016.