What the Pier 1 Imports TV commercial - You and I is about.
Pier 1 Imports is a leading home decor store in the United States. The store is known for its wide array of products ranging from furniture and lighting to bedding and home accessories. Recently, Pier 1 Imports released a new TV spot titled 'You and I,' which showcases the store's commitment to providing unique and affordable home decor solutions to its customers.
The TV spot features a beautiful, well-decorated home with different furniture and home decor pieces from Pier 1 Imports. The focus of the commercial is on the meaningful connections that we create with the places and things we love. In the commercial, the camera takes us on a breathtaking journey through the different rooms of the home and the various Pier 1 Imports products that occupy them.
As the commercial progresses, a heartwarming soundtrack plays in the background, emphasizing the emotional connection that we all experience with our homes. The ad concludes with a simple yet powerful message: "You and I, together, we make home."
Overall, the Pier 1 Imports TV Spot 'You and I' is a beautiful and poignant commercial that encapsulates the essence of the home decor brand. The ad highlights the importance of creating a personal connection with our homes and the products that we decorate them with. Pier 1 Imports' commitment to providing unique and affordable home decor solutions makes it evident why the store is such a popular choice for many homeowners.
Pier 1 Imports TV commercial - You and I produced for
Pier 1 Imports
was first shown on television on May 5, 2013.
Frequently Asked Questions about pier 1 imports tv spot, 'you and i'
Pier 1 filed for bankruptcy early on in 2020. It also tried and failed to find a buyer for the business. Because of COVID-19, the chain will be closing all stores still remaining in the United States - not half of their stores, as was announced earlier in 2020.
The retailer asked a federal judge last week to close the Pier 1 brand “as soon as reasonably possible” because of the pandemic and failing to find a buyer to rescue the nearly 60-year-old company. It decided that an “orderly wind-down is the best way to maximize the value of Pier 1's assets.”
Home decor retailer Pier 1 has officially made a comeback by relaunching its online store after filing for Chapter 11 bankruptcy and ceasing all operations. Its e-commerce store relaunched in October, according to a report by RetailDive. Roughly 540 brick-and-mortar stores and its online operations shuttered last fall.
Pier 1 Imports
| Type | Public |
|---|
| Traded as | NYSE: PIR (1970–2020) |
| Industry | E-commerce, retail |
| Founded | 1962 (as Cost Plus Imports) San Mateo, California, U.S. |
| Defunct | October 31, 2020 (as a physical store) |
The home furnishings retailer relaunched last week as an online-only store at Pier1.com. Retail Ecommerce Ventures purchased the rights to Pier 1's trademark, intellectual property, data and e-commerce assets for $31 million in July with plans to revive the company online, REV said in a news release.
Pier 1 Imports Going Out of Business, Closing All Stores
It has struggled however because of online competition and big-box chains. Pier 1 aims to have all its stores permanently shut down by October. The company is currently continuing to serve customers through Pier1.com, and orders are being processed and filled.
The biggest problem Pier 1 faces is its inability to find a sweet spot. In its heyday, Pier 1 offered aesthetically interesting items that were slightly cheaper than top design brands but more expensive than the average discount furniture warehouse. Today, the market for this type of product no longer exists.
After acquiring Pier 1's trademark name, intellectual property, data and e-commerce assets, new owner Retail Ecommerce Ventures (REV) is relaunching the retail brand as an online store, according to a Thursday press release. Pier 1 closed its brick-and-mortar stores earlier this year as part of its bankruptcy plan.
Retail Ecommerce Ventures, the investment firm that acquired the rights to Pier 1′s trademark name, intellectual property, data and various ecommerce-related assets for $31 million in July relaunched Pier1.com on Thursday.
After acquiring Pier 1's trademark name, intellectual property, data and e-commerce assets, new owner Retail Ecommerce Ventures (REV) is relaunching the retail brand as an online store, according to a Thursday press release. Pier 1 closed its brick-and-mortar stores earlier this year as part of its bankruptcy plan.
After closing all its stores earlier this year, Pier 1 Imports is back - kind of. The home furnishings retailer relaunched last week as an online-only store at Pier1.com.
Pier 1 ships to the contiguous United States. Standard shipping can take up to 7 business days. Returns are accepted within 30 days of the delivery date with a restocking fee.
