What the Ford Service TV commercial - Running Like New is about.

Title: Ford Service TV Spot, 'Running Like New' Featuring Mike Rowe

Introduction:In this gripping Ford Service TV spot titled 'Running Like New', the legendary Mike Rowe takes center stage to showcase the exceptional quality and reliability of Ford's service. As an avid advocate for skilled trades and hard work, Mike Rowe personifies the rugged durability and expertise that Ford represents. Through captivating storytelling and visual excellence, the commercial aims to convey Ford's commitment to keeping vehicles in immaculate condition, allowing them to run like new.

Opening Scene: The commercial begins with a panoramic view of a bustling garage, complete with oil-stained floors and a team of skilled technicians working diligently. Mike Rowe, sporting his signature work boots and aviator sunglasses, confidently strides into the scene, exuding a sense of authority and expertise that immediately captures the viewer's attention.

Narration:Mike Rowe's resonant voiceover begins, setting the tone for the advertisement. He emphasizes the importance of regular vehicle maintenance and the role of Ford Service in keeping cars running smoothly. As he speaks, the camera focuses on mechanics meticulously inspecting engines, replacing worn-out parts, and fine-tuning the intricate components that power these incredible machines.

Visual Storytelling:Throughout the TV spot, the viewer is treated to an array of visually stunning scenes that showcase Ford's commitment to excellence. From a close-up shot of a mechanic’s grease-covered hands delicately repairing an engine to a time-lapse montage showcasing a complete vehicle transformation, the commercial crafts a visually captivating narrative that highlights the skill and precision required to keep a Ford running like new.

Emphasizing Expertise:As the camera pans across the garage, Mike Rowe interacts with the technicians, engaging in friendly banter and showcasing his respect for their craft. Their combined expertise and passion for their work shine through, reinforcing the idea that Ford Service is trusted by professionals who truly understand the intricacies of each vehicle they service.

Driving the Message:The TV spot skillfully weaves in the core message - that when a Ford vehicle is serviced by the skilled technicians at a Ford dealership, it is not just repaired; it is restored to its original performance and precision. As Mike Rowe walks through the garage, the camera captures glimpses of satisfied Ford owners picking up their rejuvenated cars, beaming with pride and gratitude for a job well done.

Closing Scene and Tagline:The commercial draws to a close with Mike Rowe stepping into a freshly serviced Ford vehicle, revving the engine, and experiencing its smooth performance firsthand. As he drives off into the sunset, a simple yet powerful tagline appears on the screen: "Ford Service: Keeping Your Car Running Like New."

Conclusion:The Ford Service TV spot, 'Running Like New', featuring the charismatic and relatable Mike Rowe, not only highlights Ford's unwavering commitment to excellence but also serves as an homage to skilled trades. Through awe-inspiring visuals and a compelling narrative, the commercial successfully portrays the immense skill and passion of Ford's service technicians. It is a testament to Ford's dedication to ensuring that customers' beloved vehicles continue to run like new, mile after mile.

Ford Service TV commercial - Running Like New produced for Ford was first shown on television on February 3, 2013.