Wagner Brake is a company that specializes in manufacturing brake pads, rotors, and other braking system components for vehicles. The company has been in operation for many years and has established i...
The Wagner OEX TV Spot, 'Families Matter' is a heartwarming commercial that highlights the importance of family and the role that Wagner OEX brake pads play in keeping them safe. The commercial opens with a family getting into their car, ready for a road trip. As they hit the road, ominous music plays, and the camera focuses on the brake pedal, highlighting the importance of reliable brake pads.
Suddenly, a reckless driver cuts them off, causing the family to sway and swerve dangerously. The father, behind the wheel, confidently brings the car to a stop, thanks to the Wagner OEX brake pads. The family looks relieved, and the commercial ends with the message - 'Families Matter. So do brakes'.
This TV spot is emotional, and the music perfectly complements the narrative and the message. The focus on family makes it relatable to the viewer, reminding them of their own loved ones' safety. It's an effective way to communicate the importance of reliable brake pads, which is often neglected compared to other car parts.
Overall, the Wagner OEX TV Spot, 'Families Matter' is a powerful commercial that delivers its message skillfully. The emotional connection it establishes with the viewer makes the message more memorable and resonant.
Wagner OEX TV commercial - Families Matter produced for Wagner Brake was first shown on television on March 5, 2017.
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Push 22 is a full-service marketing communications agency that is based in Pontiac, Michigan. Established in 2003 by Michael Verville and David Sarris, the company offers a host of services that help...