iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

Company Details : iSpot.tv The company's always-on platform measures the business impact and brand impact of TV advertising and offers fast, accurate and actionable information that empowers brands to justify and optimize TV and video investments.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

GRPs (Gross Rating Points) measure the size of an audience reached by a program and/ or schedule. It is the percentage of the target audience reached by a TV ad, multiplied by the frequency of its exposure during the schedule.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

“TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV adverts still average four times the sales lift of digital.”

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

Advantages of TV Advertising

• Audience Reach & Engagement.
• Viewers Visualize Your Brand.
• TV & Digital Go Hand-in-Hand.
• High Credibility.
• Big Opportunity for Smaller-Sized Brands.
• Expensive.
• Monitoring Results.
• Skipping Ads.

With that said, here are some of the most famous ads on TV that have made an impact on the industry:

• Old Spice – The Man Your Man Could Smell Like (2010)
• Always – #LikeAGirl (2014)
• Budweiser – Whassup? (1999)
• Apple – Mac Vs PC (2006)
• BT – 'Ology (1988)
• Cravendale – Cats With Thumbs (2011)

Television advertising offers broad reach, engages loyal viewers, allows for creativity in storytelling, complements online advertising efforts, and provides opportunities to target specific audiences.

It's Creative Effective ads use creativity to stand out and make a brand immediately identifiable or memorable. The best creative ads manage to surprise users, encourage them to take action, and become instantly memorable, all while remaining faithful to the principles of the brand.

Unlike other channels, a single TV ad will end up reaching a larger audience. And since consumers usually trust television more than other media, the investment is justified. Consumers also see TV ads more than any other media. This is why it leads to higher performance, while also building confidence in your brand.