What the Buick TV commercial - Mistaken Identity is about.

The Buick TV spot titled 'Mistaken Identity' is an advertising campaign that focuses on the sleek, sophisticated design of the car and the surprises it holds within. The advertisement features an energetic, upbeat soundtrack by the New York-based indie pop duo Matt and Kim that sets the mood for the fast-paced action that follows.

The commercial starts with a group of people in a parking lot, admiring a sleek and stylish Buick, thinking it belongs to an affluent and sophisticated couple. However, to their surprise, a group of young friends step out of the car, and the new-age family takes off with the car. The group then goes on to have some high-energy fun in the car, showing off its capabilities and agility in a series of daring maneuvers.

The advertisement concludes with the tagline "The all-new Buick, unexpected", which is a nod to the unexpected surprises that come with the vehicle. The campaign's features innovative technologies like the In-vehicle air ionizer, which purifies the air inside the car and wireless Apple CarPlay for seamless connectivity.

Overall, the Buick commercial, 'Mistaken Identity,' stays true to the brand's unique perspective, boasting their cars' sophisticated style with an energetic touch that aims to appeal to a younger and more stylish demographic. The use of Matt and Kim's upbeat music adds to the energetic vibe of the advertisement and helps to make it a memorable experience.

Buick TV commercial - Mistaken Identity produced for Buick was first shown on television on September 29, 2019.