CarGurus is a highly reputed and innovative online automotive marketplace that has revolutionized the way people buy and sell cars. Founded in 2006 by Langley Steinert, a co-founder of TripAdvisor, Ca...
CarGurus recently launched a new television spot, featuring the song "Buy" by the legendary British funk band Cymande. The commercial is an electrifying ad that showcases the joy of purchasing a new car through the CarGurus online platform.
As the commercial begins, we see a woman admiring her new car in front of her house, swaying to the funky rhythm of the song in the background. The lyrics of the song "Buy" match the visuals of the ad perfectly; as the chorus hits, we see a group of people excitedly jumping and dancing in front of their new cars.
The CarGurus TV spot uses a clever visual technique to make the excitement of buying a new car feel contagious. As soon as the woman in the ad gets her car from CarGurus, we see her driving it through the city, grinning from ear to ear, and enjoying all the features of her new vehicle. We then see a series of people riding their new cars around the city, all of them grinning with joy.
The use of "Buy" by Cymande in this spot adds an extra layer of excitement to the commercial, making it impossible to watch without feeling a bit of the funk. The rhythms of the song are catchy and upbeat, making the viewer feel like they're right in the middle of a car-buying party.
Overall, the CarGurus TV Spot featuring "Buy" by Cymande is an excellent example of how music can elevate an ad to a new level of excitement. The commercial perfectly captures the joy and excitement of buying a new car, and the use of the funky "Buy" by Cymande only enhances that feeling.
CarGurus TV commercial - Buy produced for CarGurus was first shown on television on February 1, 2023.
"Bra" by Cymande"Bra" is a song by the British funk band Cymande ), originally released in 1972 as part of their self-titled debut album. The song was written by Cymande's members Patrick Patterson and Steve Scipio ), and features a distinctive bassline and horn section. "Bra" is considered one of Cymande's most popular and recognizable songs, and has been sampled by numerous hip-hop and electronic music artists over the years.
The word "Bra" in the song title is slang for "Brother" and reflects Cymande's Rastafarian philosophy. The lyrics of the song catalog injustices and encourage unity and brotherhood, with lines like "We might have said we're brothers/But it's the same old song we sing/We're all just brothers of different mothers."
In addition to its original release, "Bra" has been featured in various films, TV shows, and commercials over the years, including Spike Lee's 1994 film "Crooklyn." The song has also been re-released and remixed multiple times, including an extended mix version and a recent translucent orange crush vinyl release.
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