What the CarGurus TV commercial - We Need Space is about.

Title: CarGurus TV Spot - 'We Need Space'

Introduction:CarGurus, the leading online automotive marketplace, has launched a new TV spot titled 'We Need Space.' This engaging and playful commercial captures the essence of CarGurus' mission to empower car buyers by providing the information and space they need to make confident decisions. The spot utilizes humor and relatable scenarios to demonstrate the advantages of using CarGurus for finding the perfect vehicle. Let's dive into the details of this entertaining TV spot.

Scene 1: An Overcrowded StreetThe commercial begins with a bustling city street, filled with cars of all shapes and sizes crammed together. The voiceover says, "We all know what it's like when we don't have enough space."

Scene 2: Frustration at DealershipCut to a customer inside a traditional car dealership, surrounded by salespeople who are crowded around them and presenting car options. The voiceover continues, "Like when you're shopping for a car and they're all on top of you."

Scene 3: CarGurus' Unique ApproachSuddenly, the scene transitions to a serene CarGurus environment, where the customer has plenty of space. The voiceover says, "That's why CarGurus created a better way to shop for cars."

Scene 4: Wide Selection of CarsIn this scene, the customer is standing in front of an enormous wall filled with pictures of cars, each with a CarGurus rating displayed. The voiceover adds, "With CarGurus, you have access to the widest selection of cars, all expertly rated."

Scene 5: Filter and Search OptionsWe see the customer using CarGurus' intuitive website, effortlessly applying filters and refining their search criteria. The voiceover explains, "You can easily narrow down your search with filters, finding the exact car you want."

Scene 6: Virtual Test DriveThe customer holds up their phone, virtually taking a test drive of their dream car. The voiceover states, "And with CarGurus' virtual test drive feature, you can experience the car from anywhere, anytime."

Scene 7: Peaceful Car PurchaseFinally, we witness the customer confidently sitting at their kitchen table, completing their car purchase online. The voiceover concludes, "CarGurus gives you the space you need to make a confident car-buying decision, without the hassle."

Closing:As the commercial comes to an end, the CarGurus logo flashes on the screen, accompanied by the tagline, "CarGurus - Find Great Deals from Top-rated Dealers."

Conclusion:CarGurus' TV spot 'We Need Space' effectively captures the frustrations buyers often experience during the car-buying process. Using humor and relatability, the commercial highlights the advantages of using CarGurus to find the perfect car with ease and confidence. By providing a vast selection, expert ratings, intuitive search options, and virtual test drives, CarGurus empowers car shoppers by giving them the space they need to make informed decisions.

CarGurus TV commercial - We Need Space produced for CarGurus was first shown on television on October 3, 2021.