What the Werner TV commercial - 100 Years of Innovation is about.

Werner is a well-known brand in the world of ladders and climbing equipment. They have been in business for over 100 years, and during that time, they've become known for their high-quality and innovative products. To celebrate their century of success, Werner created a TV spot called "100 Years of Innovation."

The TV spot showcases the evolution of Werner's products over the past 100 years. It starts with an old wooden ladder from the early 1900s and progresses through the years, showing how Werner has consistently pushed the limits of ladder technology to create better, safer, and more efficient products.

Throughout the ad, Werner emphasizes their commitment to safety. The ladder is often used as a metaphor for the important role that innovation and progress play in safety. The message is clear: Werner is a brand you can trust to keep you safe, no matter what.

The TV spot ends with a call-to-action: "Let's keep climbing together." This message conveys the idea that Werner is committed to its customers for the long haul. They've been around for 100 years, and they will continue to innovate and improve for another 100 years to come.

Overall, the Werner TV spot "100 Years of Innovation" successfully showcases the brand's commitment to safety, quality, and innovation. It's a testament to the brand's success, and it leaves viewers feeling confident that Werner is a brand they can trust to keep them safe while they work.

Werner TV commercial - 100 Years of Innovation produced for Werner was first shown on television on March 7, 2022.