Werner Enterprises is a transportation and logistics company that was founded in 1956 in Omaha, Nebraska. The company has grown over the years to become a leading provider of transportation and logist...
Title: Stepping Up: Invention of Basketball
: In a time when dreams soared as high as the clouds, there was a man named Dr. James Naismith. Little did he know, his invention would change the world forever.
: It was 1891. Driven by a desire to create a new game that could captivate the masses, he pondered, experimented, and finally had an epiphany.
: And so, he unveiled an invention that would forever intertwine competition, teamwork, and athleticism with a single, spherical object - the basketball.
: The world was forever changed as men, women, and children from all walks of life embraced this new sport. Basketball became a symbol of passion, dedication, and the pursuit of greatness.
: From humble beginnings, it evolved into a global phenomenon, inspiring generations to step onto the court, pushing boundaries, soaring through the air, and reaching new heights.
: Today, the legacy of Dr. Naismith lives on, as millions continue to step up, defying gravity and pushing the limits of what's possible.
: Werner - always supporting those who dare to
Werner TV commercial - Stepping Up: Invention of Basketball produced for Werner was first shown on television on March 28, 2022.
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