What the Samsung TV commercial - 2018 Connected Living: This is Family is about.

Title: Samsung TV Spot, '2018 Connected Living: This is Family' Song by Layup

Introduction:In 2018, Samsung unveiled a heartwarming TV spot titled "Connected Living: This is Family." This commercial beautifully captures the essence of familial bonds and showcases how Samsung products enable us to stay connected with our loved ones. Accompanied by the enchanting song "Layup," the ad resonated with viewers, evoking emotions of warmth, togetherness, and the power of technology in bringing people closer.

Synopsis:The advertisement opens with a panoramic shot of a modern, yet cozy living room where a family gathers for a special occasion. There's a palpable sense of joy and excitement in the air, as the camera pans across the room, capturing the smiling faces of grandparents, parents, and children.

As the ad progresses, each family member is seen using various Samsung devices, seamlessly integrating technology into their daily lives. The youngest child excitedly shows a photo he captured on his Galaxy smartphone to his grandparents, sparking laughter and nostalgia. The grandparents, in turn, showcase their favorite memories on a Samsung Frame TV, creating a beautiful tapestry of family moments.

A teenage daughter is shown immersed in a Samsung tablet, engaging in a video call with her uncle, who lives in another city. The whole family gathers around her, waving and talking animatedly, cherishing the bond that transcends distances.

The commercial further showcases the versatility of Samsung's products. A couple is seen preparing a meal together using a Samsung smart refrigerator, while another family member effortlessly navigates through recipes on a Samsung laptop.

Throughout the ad, the enchanting song "Layup" fills the background, adding an emotional depth to the visuals. The lyrics and melody perfectly complement the heartwarming scenes, underscoring the idea that family is at the core of everything Samsung aims to achieve.

As the ad reaches its climax, a montage of joyous moments highlights the diverse ways Samsung is woven into the fabric of family life: capturing precious memories, staying connected, and enriching daily experiences. The phrase "This is Family" fades in, leaving viewers with a lasting impression of the profound impact Samsung's technology has on the modern family dynamic.

Conclusion:The Samsung TV spot, '2018 Connected Living: This is Family' accompanied by the captivating song "Layup," encapsulates the essence of familial love, togetherness, and technological connectivity. By showing moments of shared joy and the seamless integration of Samsung devices into everyday life, the commercial truly resonated with viewers, touching their hearts and reinforcing the message of the importance of family and the role technology plays in keeping us connected.

Samsung TV commercial - 2018 Connected Living: This is Family produced for Samsung was first shown on television on July 8, 2018.