What the Case IH TV commercial - Farming is Tough is about.

The Case IH TV spot, "Farming is Tough," is a touching and emotional advertisement that highlights the struggles, hard work, and perseverance of farmers. The ad opens with a farmer driving his tractor in the early hours of the morning, as he begins his workday. The farmer's voiceover states that farming is not about luck or chance, but rather it is a way of life, a commitment to hard work, and a love for the land.

Throughout the commercial, the ad showcases farmers working tirelessly in harsh weather conditions, driving heavy machinery through the fields, and facing unpredictable challenges. As the ad progresses, the farmer's voiceover expresses his admiration for farmers and their unwavering dedication to their craft.

The advertisement's theme is that farming requires tough individuals who are willing to put in long hours and hard work to reap the rewards of a bountiful harvest. The ad also highlights Case IH's commitment to providing farmers with reliable equipment that can withstand the demanding conditions of modern farming.

Overall, the "Farming is Tough" TV spot is a tribute to the hard-working farmers who spend their lives cultivating the land and providing food for their communities. It is a reminder that for these tough individuals, the reward of seeing their hard work bear fruit is worth all the challenges and hurdles they face in the field.

Case IH TV commercial - Farming is Tough produced for Case IH was first shown on television on April 21, 2022.