American Express is a globally recognized financial services company that provides an array of products such as credit cards, charge cards, and traveler's checks to its customers. Founded in 1850, the...
The American Express TV spot featuring Lin-Manuel Miranda aims to encourage customers to shop small and support local businesses. The commercial opens with Miranda walking down a vibrant street, filled with small shops and local vendors. As he strolls along, Miranda encourages viewers to shop small and support their local communities. He talks about how shopping with small businesses is not only good for the economy, but it also helps to create a sense of community.
The commercial then goes on to feature various small business owners, who talk about how American Express has helped them grow their businesses and connect with customers. We see clips of a local florist, a bakery, a toy store, and many other small businesses, all of whom are thankful for the support of American Express and their loyal customers.
As the commercial comes to a close, we see Miranda once again, standing in front of a small business and reminding viewers that it's the small businesses that make our communities unique. Through this TV spot, American Express is urging customers to think twice before shopping at big-box stores and chain restaurants, and instead, opt for local shops and cafes. By doing so, customers can help these businesses stay afloat and keep our communities thriving.
American Express TV commercial - Shop Small produced for American Express was first shown on television on December 12, 2018.
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