PepsiCo, Inc., commonly known as Pepsi, is a multinational food and beverage corporation headquartered in Purchase, New York. Founded in 1898 by Caleb Bradham, Pepsi has since become one of the world'...
In 2013, Pepsi released a new TV commercial featuring two of the biggest names in sports and music: Drew Brees and One Direction. The commercial was part of Pepsi's global "Live for Now" campaign, which aimed to promote living in the moment and enjoying life to the fullest.
The commercial starts with Drew Brees, the legendary quarterback of the New Orleans Saints, entering a convenience store to buy a Pepsi. As he walks around looking for his favorite drink, he notices One Direction, the popular British boy band, performing live inside the store. The band is playing their hit song "Live While We're Young" and all the patrons are singing and dancing along.
Brees decides to join in on the fun and begins to dance alongside the band and the rest of the crowd. As the party continues, One Direction member Harry Styles hands Brees a Pepsi. Brees takes a sip and the commercial ends with the message that with Pepsi, you can "Live for Now".
The commercial was a success, as it combined Pepsi's message of enjoying life with popular celebrities, making it a hit among fans of both sports and music. The campaign also included a social media component, where fans were encouraged to share their own "Live for Now" moments and photos on social media, creating a buzz around the campaign.
Overall, the Pepsi TV commercial featuring Drew Brees and One Direction was a fun and energetic promotion of the brand's message, bringing together two worlds of fandom in an enjoyable and memorable way.
Pepsi TV Commercial produced for Pepsi was first shown on television on October 15, 2012.
"Live While We're Young" by One Direction
"Live While We're Young" is a song by the British-Irish boy band One Direction, released as the lead single from their second studio album, "Take Me Home," in 2012. The song was written by Savan Kotecha, Rami Yacoub, and Carl Falk, and produced by Yacoub and Falk.
Musical Style and Reception
The song is an uptempo pop track with rock undertones, featuring vocal harmonies, hand claps, and electric guitar riffs. It received generally positive reviews from music critics, who praised its catchiness and upbeat nature.
Lyrics and Meaning
The lyrics of the song revolve around the idea of living in the moment and enjoying life to the fullest while one is young. The song encourages listeners to let go of their worries and responsibilities and just have fun, with lines like "Let's go crazy, crazy, crazy 'til we see the sun" and "Tonight let's get some, and live while we're young."
In an interview with TigerBeat, One Direction member Harry Styles stated that the song is about having fun and not taking life too seriously, just enjoying oneself and being carefree.
Music Video and Commercial Success
The music video for "Live While We're Young" was directed by Vaughan Arnell and premiered on September 20, 2012. The video features the band members having a wild and playful time at a summer camp, engaging in activities like swimming, playing instruments, and having a food fight.
The song was a commercial success, reaching the top ten in several countries, including the UK, US, and Canada. It also broke the record for the most views within 24 hours on YouTube at the time of its release, with over 8 million views in its first day.
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