What the Leatherman TV commercial - Shepperson Ranch is about.

The Leatherman TV spot "Shepperson Ranch" is a powerful advertisement that showcases the durability and versatility of Leatherman's products. The ad begins with a rancher named Mark Shepperson riding on his horse in the middle of vast farmland. As he surveys his surroundings, he realizes that one of his calves is struggling and needs attention.

Without a second thought, Shepperson reaches for his Leatherman multitool and gets to work fixing the fencing that is causing the calf to struggle. The spot showcases the different ways that the Leatherman tool can be used, from opening cans to cutting wires, and shows the durability of the product in harsh environments.

The ad is impactful because it highlights the real-life uses of Leatherman tools while showcasing the rugged, independent lifestyle of the rancher. The Leatherman brand is known for producing high-quality, durable products that can withstand tough environments, making it the perfect tool for a rancher like Shepperson.

Overall, the Leatherman TV spot "Shepperson Ranch" is an excellent example of storytelling in advertising. It tells a compelling story while also demonstrating the value of Leatherman's products in everyday life. The ad is a testament to the power of impactful storytelling in building brand awareness and connecting with customers on a deeper level.

Leatherman TV commercial - Shepperson Ranch produced for Leatherman was first shown on television on November 21, 2013.