What the Case IH TV commercial - Half Measures is about.

The Case IH TV spot titled 'Half Measures' is a powerful advertisement that showcases the brand's commitment to meeting the demands of farmers and ranchers across the world. The ad opens with a farmer facing a tough decision in the field – it's either go big or go home. He knows that half measures won't work, and he needs a dependable piece of equipment to get the job done right.

The spot then turns to a montage of Case IH vehicles in action, from tractors and combines to sprayers and loaders. The equipment is shown operating in diverse terrains and weather conditions, highlighting the brand's versatility and reliability. The ad's narrator chimes in, saying that farming requires "hard work, passion, and the right tools." And for the farmers who know what they're doing, only Case IH will do.

In the final moments, the scene returns to the farmer in the field, now driving a Case IH tractor. He takes on obstacles head-on, taking no half measures – a fitting statement for the brand's overall philosophy. The ad ends with the tagline: "Farm with the best. Drive Case IH."

The Case IH TV spot 'Half Measures' is a masterfully crafted advertisement that positions the brand as a trusted partner for farmers, offering top-of-the-line equipment that is proven to get the job done right.

Case IH TV commercial - Half Measures produced for Case IH was first shown on television on January 27, 2021.