What the Dickies FLEX TV commercial - Work Is Who You Are is about.

Dickies FLEX is a popular workwear brand that caters to those who work hard and are proud of what they do. In their latest TV spot, titled 'Work Is Who You Are,' they showcase the spirit of hardworking individuals from different professions, who embody the values of the brand.

The commercial starts with scenes of people getting ready for work while the voiceover explains how work is a way of life for many. From construction sites to office spaces, the camera captures the essence of people who take pride in their work and are dedicated to their craft.

As the commercial progresses, we see people from different backgrounds, ages, and genders coming together to show off their Dickies FLEX apparel. The clothes' durability, flexibility, and toughness are put to the test in various work situations, which include welding, farming, and even skateboarding.

The soundtrack features the lyrics, "I am who I am because of what I do" and reinforces the message of the commercial: Work is not just a job; it's a way of life. The commercial ends with the tagline "Dickies FLEX: It's not just what you wear; it's who you are."

Overall, the Dickies FLEX TV Spot is a tribute to the hardworking individuals who are the heart and soul of the brand. It successfully highlights the durability, toughness, and flexibility of the brand's clothing, which is designed for people who work hard and take pride in their profession.

Dickies FLEX TV commercial - Work Is Who You Are produced for Dickies was first shown on television on October 17, 2018.