Enbrel is not a company, but rather a brand name for a biologic medical product called etanercept. It is manufactured by Amgen and Pfizer, two leading biotechnology companies. Etanercept is a treatme...
Enbrel is a medication used for reducing pain in patients suffering from certain autoimmune diseases such as rheumatoid arthritis, plaque psoriasis, and others. The company's latest TV spot features veteran golfer Phil Mickelson and centers around his relationship with his father, who suffered from psoriatic arthritis.
At the beginning of the Enbrel TV spot, we see Phil Mickelson sharing anecdotes and memories of his father while playing a game of golf. He explains how they bonded over the sport and how his father's playing style was excessively fierce. The mood changes instantly, and the spot takes a serious turn as Phil Mickelson talks about how his father's condition worsened after being diagnosed with psoriatic arthritis, a chronic autoimmune inflammatory disease characterized by joint pain and patches of red, scaly skin.
The Enbrel TV spot shifts to a flashback sequence where Phil's father is seen struggling to get out of bed and perform everyday activities, clearly in distress due to psoriatic arthritis symptoms. A teary-eyed Phil then explains how his father was prescribed Enbrel and how the medication significantly reduced his pain and symptoms, making him comfortable enough to enjoy his days.
The Enbrel TV spot concludes with Phil addressing the audience, urging them to consider the benefits of Enbrel and to speak to their healthcare providers about the options available for their pain management. The TV spot aims to increase awareness about Enbrel's ability to help relieve autoimmune disease symptoms and positively impact the quality of life for patients suffering from chronic symptoms like those experienced by Phil Mickelson's father.
In summary, Enbrel's TV spot featuring Phil Mickelson is an emotionally charged and effective advertisement that provides viewers with relatable narratives, helps reduce stigma, and educates on the benefits of Enbrel for individuals living with autoimmune diseases.
Enbrel TV commercial - My Dads Pain produced for Enbrel was first shown on television on May 2, 2018.
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