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Enbrel TV commercial - My Dads Pain
Enbrel

Enbrel is not a company, but rather a brand name for a biologic medical product called etanercept. It is manufactured by Amgen and Pfizer, two leading biotechnology companies. Etanercept is a treatme...

What the Enbrel TV commercial - My Dads Pain is about.

Enbrel TV commercial - My Dads Pain

Enbrel is a medication used for reducing pain in patients suffering from certain autoimmune diseases such as rheumatoid arthritis, plaque psoriasis, and others. The company's latest TV spot features veteran golfer Phil Mickelson and centers around his relationship with his father, who suffered from psoriatic arthritis.

At the beginning of the Enbrel TV spot, we see Phil Mickelson sharing anecdotes and memories of his father while playing a game of golf. He explains how they bonded over the sport and how his father's playing style was excessively fierce. The mood changes instantly, and the spot takes a serious turn as Phil Mickelson talks about how his father's condition worsened after being diagnosed with psoriatic arthritis, a chronic autoimmune inflammatory disease characterized by joint pain and patches of red, scaly skin.

The Enbrel TV spot shifts to a flashback sequence where Phil's father is seen struggling to get out of bed and perform everyday activities, clearly in distress due to psoriatic arthritis symptoms. A teary-eyed Phil then explains how his father was prescribed Enbrel and how the medication significantly reduced his pain and symptoms, making him comfortable enough to enjoy his days.

The Enbrel TV spot concludes with Phil addressing the audience, urging them to consider the benefits of Enbrel and to speak to their healthcare providers about the options available for their pain management. The TV spot aims to increase awareness about Enbrel's ability to help relieve autoimmune disease symptoms and positively impact the quality of life for patients suffering from chronic symptoms like those experienced by Phil Mickelson's father.

In summary, Enbrel's TV spot featuring Phil Mickelson is an emotionally charged and effective advertisement that provides viewers with relatable narratives, helps reduce stigma, and educates on the benefits of Enbrel for individuals living with autoimmune diseases.

Enbrel TV commercial - My Dads Pain produced for Enbrel was first shown on television on May 2, 2018.

Frequently Asked Questions about enbrel tv spot, 'my dad's pain' featuring phil mickelson

Following his diagnosis in 2010, Mickelson started undergoing treatment. A biologic called Enbrel (a formulation of etanercept) proved effective in controlling his condition.

Phil Mickelson Thinking he had hurt himself training, he saw a doctor, who diagnosed him with psoriatic arthritis. Prescription medications and a vegetarian diet have helped him control the condition since then. Mickelson went on to win another major, the British Open, in 2013, but still gets symptoms.

Phil Mickelson's net worth in 2023

Net Worthnearly $1 billion
Age52
Salary$106 million (2023 earnings)
SponsorsKPMG, Workday, Callaway, Rolex, Mizzen+Main, Amstel Light, Intrepid Financial Partners, VistaJet, Grayhawk Golf Club, Melin
SportsGolf
Jun 8, 2023

As for his net worth, the publication notes that Mickelson is worth $400 million, with most of his money coming from endorsements and sponsorships. He has also worked with Callaway Golf Company, Barclays, KPMG, Exxon Mobil, Rolex and Amgen on commercial deals.

It was the tumor necrosis factor (TNF) blocking drug, etanercept (Enbrel). These drugs usually take some time to work. Some work well in some people but not in others. In Mickelson's case, Enbrel did the job, bringing his arthritis under control and reducing his pain and disability.

Following eight years of ENBREL therapy: 75 percent of ERA patients and 76 percent of LRA patients achieved ACR 20; 60 percent of ERA patients and 52 percent of LRA patients achieved ACR 50; 35 percent of ERA patients and 26 percent of LRA patients achieved ACR 70.

Like psoriasis, psoriatic arthritis is a long-term condition that can get progressively worse. In severe cases, there is a risk of the joints becoming permanently damaged or deformed, which may require surgical treatment.

Phil Mickelson wagered a total of more than $1 billion over three decades, and sustained gambling losses of close to $100 million, the golf superstar's former friend Billy Walters claims in a new book.

How much is Rory McIlroy's Net Worth in 2023? Rory McIlroy's net worth is estiamted to be $170 million as of 2023.

And, for what it's worth, he won four of his first six starts on the PGA Champions Tour. But then comes Phil's statement or half apology. And it's actually in the apology that Mickelson opens the door to lose the roughly all of the $40 million in annual endorsements.

Over the past week, a number of sponsors have taken the decision to drop Phil Mickelson, with the fall-out coming after the six-time Major champion made controversial comments about the PGA Tour and Saudi Arabia. In an excerpt from Alan Shipnuck's upcoming book, titled 'Phil: The Rip-Roaring (and Unauthorized!)

A team led by engineers at the University of California San Diego has developed a biodegradable polymer system to treat rheumatoid arthritis, an autoimmune and inflammatory disease, by working in concert with the power of the human immune system.

Videos

Watch Enbrel TV Commercial, 'My Dad's Pain'

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Actors

Actors who starred in Enbrel TV Spot, 'My Dad's Pain' Featuring Phil Mickelson

Leslie Gray Robbins photo
Phil Mickelson photo
Agenices

Agenices of the Enbrel TV Spot, 'My Dad's Pain' Featuring Phil Mickelson

Enbrel TV commercial - My Dads Pain
Abelson-Taylor

Abelson-Taylor is a full-service healthcare advertising and communications agency headquartered in Chicago, Illinois. The agency was founded in 1981 by Dale Taylor and Keith Abelson with a vision to r...

Enbrel TV commercial - My Dads Pain
Hearts & Science

Hearts & Science is a marketing agency that uses data-driven insights to create personalized and effective advertising campaigns. It was founded in 2016 by Scott Hagedorn, who previously served as the...

Products

Products Advertised

Enbrel
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434 October 7, 2018