What the Progressive Super Bowl 2020 TV commercial - Portabellas is about.
The Progressive Super Bowl 2020 TV Spot, 'Portabella's' was a delightfully quirky and humorous commercial that left a lasting impression on those who watched it. The spot starred a group of talking mushrooms, who called themselves the "Portabella's," and followed their journey to find a new home after their previous habitat had been destroyed.
The commercial starts with the Portabella's taking shelter under a car, lamenting the loss of their old home. Suddenly, a bright red car drives up, and a vivacious woman, portrayed by actress Rachel Dratch, steps out. She immediately takes a liking to the mushrooms and offers to help them find a new home.
From there, a series of misadventures ensues, with Rachel driving the Portabella's to various unsuitable locations, including a pizza parlor and a car wash. With the help of Progressive's Flo, who makes a brief appearance, the Portabella's finally find a place to call home, under a Progressive sign. The spot ends with Rachel driving off, wishing the Portabella's good luck in their new home.
The Progressive Super Bowl 2020 TV Spot, 'Portabella's,' was hailed for its creativity and humor, and was widely regarded as one of the most memorable commercials of the Super Bowl. It effectively showcased Progressive's brand personality as playful and endearing, while also emphasizing their commitment to helping customers find the right insurance coverage. Overall, this TV spot was a perfect example of how a clever and humorous approach to advertising can effectively engage an audience and leave a lasting impression.
Progressive Super Bowl 2020 TV commercial - Portabellas produced for
Progressive
was first shown on television on February 1, 2020.
Frequently Asked Questions about progressive super bowl 2020 tv spot, 'portabella's'
Ad Meter panelists were tasked with voting on all 51 commercials from Super Bowl Sunday, rating them on a scale from 1 to 10. Below are complete results in order of average score.
Most of this year's advertisements sold for between $6 million and $7 million for a 30-second spot. Fox said it raked in a record amount of Super Bowl ad revenue this year. Alcohol brands were big advertisers Sunday night, including spots from Anheuser Busch, Heineken, Diageo, Remy Martin and Molson Coors.
Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time.
Sir Elton John 'pockets £1million for Super Bowl Doritos advert' | Daily Mail Online.
Most expensive Super Bowl ads 2021
84 Lumber's "The Journey Begins" and Ford's "Go Further" Super Bowl 2017 ads both came in second with a cost of 16.2 million dollars, while Chrysler's "America's Import" Super Bowl 2014 ad rounded out the top three with a cost of 16 million.
In fact, the most expensive Super Bowl ad of all time was 2020 – a tie between Amazon and Google. The lengths of the commercials were 90 seconds, costing a whopping total of $16.8 million for each company.
Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.
In fact, there is no pay day at all. While it may come as a surprise to some, the truth is that Super Bowl halftime show performers don't get paid for their concerts. Instead, the NFL pays for all expenses associated with putting on the halftime show, including travel costs.
Budweiser
Budweiser remains the king of Super Bowl ads
Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.
Chanel No.
The most expensive advertisement ever made is entitled No. 5 The Film and cost $33 million when it was made in 2004, which is equivalent to around $52 million today. The advertisement took the form of a very short film, lasting 180 seconds.
As of 2023, the cost of a 10-second TV ad during prime time on a popular Hindi entertainment channel in India can range from INR 1,00,000 to INR 10,00,000 (approximately USD 1,300 to USD 13,000) or more, depending on the specific time slot and other factors.
To summarize, the average cost of TV commercial production ranges from about $1,200 per minute to somewhere north of $100,000. Typical commercials in the markets our studio serves are generally in the neighborhood of $1,500 to $20,000 for most projects.