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Advertisers of the L'Oreal 2013 Super Bowl TV Spot, 'Unique Story' Featuring Beyonce

LOreal 2013 Super Bowl TV commercial - Unique Story
L'Oreal Paris Cosmetics

L'Oreal Paris Cosmetics: Unleash Your Inner BeautyL'Oreal Paris Cosmetics, a globally renowned brand in the world of beauty, has been empowering individuals to embrace their uniqueness and express the...

What the LOreal 2013 Super Bowl TV commercial - Unique Story is about.

LOreal 2013 Super Bowl TV commercial - Unique Story

In 2013, L'Oreal aired a Super Bowl TV spot titled 'Unique Story' featuring superstar Beyonce Knowles. The ad showcased the diverse range of skin tones of L'Oreal's True Match foundation line, with Beyonce as the ambassador for the brand.

The advertisement opened with Beyonce walking on stage for a concert. The camera then focused on people from different ethnic backgrounds, holding up cards with skin color codes. Beyonce then stated, "I'm not a generic beauty. I am unique." The ad then transitioned to different individuals of all skin tones and ethnicities, stating that they too are unique and special in their own way.

The ad encouraged consumers to embrace their individuality and celebrate their unique beauty. It aimed to promote the idea that beauty is not defined by a specific skin color or race, but rather by confidence and self-love.

The ad was praised for its message of diversity and inclusivity, as well as for featuring Beyonce, who was already known for promoting body positivity and self-love. Overall, the ad aimed to empower women of all backgrounds to embrace their individuality and shine, no matter their skin tone or ethnicity.

LOreal 2013 Super Bowl TV commercial - Unique Story produced for L'Oreal Paris Cosmetics was first shown on television on February 2, 2013.

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Actors

Actors who starred in L'Oreal 2013 Super Bowl TV Spot, 'Unique Story' Featuring Beyonce

Beyoncé Knowles photo
Agenices

Agenices of the L'Oreal 2013 Super Bowl TV Spot, 'Unique Story' Featuring Beyonce

LOreal 2013 Super Bowl TV commercial - Unique Story
Wavemaker

Wavemaker is a global advertising company that specializes in helping businesses connect with their target audiences through innovative marketing strategies. The company was formed as a merger between...

Products

Products Advertised

L'Oreal Paris Cosmetics True Match
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