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2016 Nissan Titan XD TV commercial - The Night Shift
Nissan

Nissan is a multinational automobile company that was founded in 1933. The company has its headquarters in Yokohama, Japan, and has operations in more than 160 countries worldwide. Nissan is best know...

What the 2016 Nissan Titan XD TV commercial - The Night Shift is about.

2016 Nissan Titan XD TV commercial - The Night Shift

In 2016, Nissan released a TV spot for their new Titan XD truck called 'The Night Shift'. The ad shows the powerful and reliable performance of the truck, which is tested by a group of night shift workers who use it to tackle some of the toughest jobs.

The ad starts with a close-up shot of a shift worker's worn-out boots as he gets ready to start his night shift. As he walks out of the door, the camera pans out to reveal a rundown industrial area, where the night shift is in full swing.

Suddenly, a bright light flashes across the screen, and the camera zooms in on a Nissan Titan XD truck, which is shown to be more than capable of handling the rough terrain. The camera then shows the truck as it races across the rugged landscape, towing a load of equipment behind it.

Throughout the ad, the workers are shown testing the truck's durability and reliability, using it to help lift heavy objects and transport equipment. The ad highlights the truck's powerful engine, as well as its spacious interior and comfortable ride.

Overall, the Nissan Titan XD TV spot 'The Night Shift' effectively showcases the truck's features and capabilities while also capturing the hardworking spirit of the night shift workers.

2016 Nissan Titan XD TV commercial - The Night Shift produced for Nissan was first shown on television on December 19, 2016.

Frequently Asked Questions about 2016 nissan titan xd tv spot, 'the night shift'

First and foremost, the Titan XD is the heavy-duty version of the Titan. As a result, it offers a longer body and wheelbase, as well as a 6.5” bed (compared to the Titan's 5.5” bed).

Achieves 15.8/20.8 mpg city/highway. In our Real MPG testing, the new Titan XD with the available Cummins turbodiesel engine returned 20.8 mpg combined driving. With a gross vehicle weight rating (GVRW) up to 8,500 pounds, the Titan XD earns an exempt status from the EPA for fuel economy ratings.

A 6.5-ft. cargo bed is standard for the Titan XD Crew Cab.

Nissan North America, Inc. (Nissan) is recalling certain 2016-2018 Nissan Titan, 2016 and 2018 Nissan Titan XD vehicles. Accessories installed on these vehicles reduced the load carrying capacity, however, a Load Carrying Capacity modification label was not installed, possibly allowing the vehicle to be overloaded.

It's a worthy goal but, unfortunately, the resultant truck is compromised to the point of being mostly irrelevant. Sure, the beefier XD model can tow more than the regular Titan and it rides better than heavy-duty rivals. However, not only can some half-ton trucks pull more, but most have a smoother ride too.

There's no easy way to say this: Our long-term Nissan Titan XD Diesel was one of the most disappointing new vehicles we have evaluated in recent memory, a distinction highlighted by our truck's serious mechanical issues and grounded in its general inability to endear when it was healthy.

The Titan XD Diesel manages impressive fuel economy too. After one week's near equal city/highway driving, most of which was easy-going in order to save fuel (I was responsible for filling it up after all), I achieved an average of 13.4 L/100km. That's extremely good.

6.5-foot The Titan XD also doesn't offer different cab-and-bed configurations; every model pairs a crew cab with a 6.5-foot bed.

Transmission issues - The 2016 Titan struggled with a few transmission problems. Owners have observed hard shifting and jerking while shifting. Some reports claimed that their trucks would stop abruptly while driving. Fuel pump failure - Another issue with the high number of reports is the truck's fuel system.

The TITAN XD is the heavy-duty version of the Nissan full-size pickup truck, featuring a significant increase in payload and towing capacity.

In the motion picture business, XD is a descriptive reference to Cinemark's large screen system. As such, it can be either 2D or 3D. Since normal vision is in 3D, 3D is always better than 2D, which is a distortion. It depends on what you personally prefer in viewing comfort.

The 2023 Titan is available with one engine, which is a rarity in the pickup truck world. It's a pretty good one, though: a 5.6-liter V8 producing 400 horsepower and 413 pound-feet of torque. It's paired with a slick nine-speed automatic transmission and rear- or four-wheel drive.

Videos

Watch 2016 Nissan Titan XD TV Commercial, 'The Night Shift'

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Actors

Actors who starred in 2016 Nissan Titan XD TV Spot, 'The Night Shift'

Ethan Stone photo
Products

Products Advertised

2016 Nissan Titan XD
2017 Nissan Titan Crew Cab
2017 Nissan Titan Single Cab
2017 Nissan Titan XD Crew Cab
TV commercials

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