What the Dickies TV commercial - Bull Riding is about.

Dickies, the renowned workwear brand, recently released an exhilarating TV spot that has caught the attention of many viewers. Set against the backdrop of a thrilling bull riding event, the commercial aptly showcases the brand's durability and strength while featuring a powerful soundtrack by the band Armed For Apocalypse.

The TV spot opens with a majestic shot of a rodeo arena, filled with anticipation and excitement. The camera zooms in on a brave bull rider, donning tough and rugged Dickies workwear, as he prepares to conquer the wild beast. The rider's resilience and determination to overcome challenges are evident, mirroring the ethos of the Dickies brand.

As the music by Armed For Apocalypse starts to play, the energy rises to a new level. The heavy metal riffs become the perfect companion to the intense action happening inside the arena. The pounding drums and thunderous guitars enhance the adrenalin-fueled atmosphere, engaging the audience and giving the commercial a captivating edge.

The commercial continues to showcase the rider's battle against the powerful bull. With each jump, twist, and turn, the rider's Dickies workwear stands up to the test, underscoring the reliability and durability the brand is known for. The TV spot highlights the hardworking nature of those who choose Dickies, be it on the job site or in the pursuit of thrilling endeavors like bull riding.

Throughout the commercial, snippets of additional scenes featuring Dickies workwear being worn in a variety of tough environments flash across the screen, further exemplifying the brand's commitment to creating rugged clothing that can withstand the test of time. Whether it's construction sites, factories, or outdoor adventures, Dickies workwear is designed to keep up with those who push boundaries and seek action.

As the final sequence unfolds, the bull rider successfully conquers the fierce beast, cheered on by the crowd. The ad ends with a powerful message on the screen, reaffirming Dickies as the go-to brand for those who seek durability, strength, and reliability in their workwear.

Dickies' TV spot featuring the song "Bull Riding" by Armed For Apocalypse captures the essence of the brand, blending gripping visuals and a dynamic soundtrack. It serves as a reminder that, just like the brave bull rider, those who wear Dickies workwear are ready to face any challenge with unwavering determination and the reliable strength of the brand by their side.

Dickies TV commercial - Bull Riding produced for Dickies was first shown on television on January 23, 2013.