HistoryOlay, formerly known as Oil of Olay/Olaz/Ulan/Ulay, is an American skincare brand that was originally created in South Africa in the 1950s. The company was acquired by Procter & Gamble in 1985...
Olay Body Wash has recently released a new TV spot titled 'Estresada,' aimed at capturing the attention of the modern, busy woman who values her time and needs a refreshing, pampering experience that fits into her hectic lifestyle.
The ad begins with a shot of a stressed-out woman sitting at her desk, surrounded by piles of paperwork. As she rubs her tired eyes, the camera zooms in on the stress lines on her forehead, emphasizing her exhaustion.
Suddenly, the phone rings, causing her to jump in surprise. She answers it and we hear her boss on the other end, barking orders and assigning her more tasks. The camera then cuts to a close-up of her hand, gripping the pen so tightly that her knuckles turn white.
The overworked woman then realizes that she needs a break. She stands up and takes off her blouse, revealing a beautiful, lacy bra underneath. As she walks towards the bathroom, the camera focuses on her back, showing off her toned physique.
Once inside the shower, she luxuriates in the warm, sudsy embrace of Olay Body Wash's rich lather, washing away the stress of the day. The camera lingers on the woman's bare shoulders and arms, as she emerges from the shower revitalized, wrapped in a fluffy towel and feeling confident.
The ad ends with a tagline that captures the essence of the Olay Body Wash experience- “Wash the day away, with Olay Body Wash.” Overall, the 'Estresada' TV spot is a refreshing and empowering campaign from Olay, showcasing the importance of self-care and indulgence in the midst of a busy, stressful day.
Olay Body Wash TV commercial - Estresada produced for Olay was first shown on television on November 15, 2022.
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