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White House Black Market TV commercial - Dress That Works
White House Black Market

White House Black Market is a women's fashion and clothing company based in Fort Myers, Florida, United States. The company was founded in 1985 and was initially known as The White House, a children's...

What the White House Black Market TV commercial - Dress That Works is about.

White House Black Market TV commercial - Dress That Works

White House Black Market is a popular women's clothing retailer that has been around for over 30 years. They recently released a TV spot called "Dress That Works" to promote their line of workwear.

The commercial opens on a busy city street, with a voiceover saying "You can't control what happens at work, but you can control what you wear." We see women of all ages and races hustling to their jobs, looking confident and powerful in their WHBM attire. The scene then cuts to women in various work environments, from offices to construction sites, all looking sharp and professional in their outfits.

The message of the commercial is clear: White House Black Market offers clothing that is not only stylish but also functional. Whether you're in the boardroom or the break room, their pieces are versatile enough to take you from day to night. The tagline, "Dress That Works," emphasizes this idea of practicality and efficiency.

The spot goes on to show different women talking about the impact that their clothing has on their workday. One woman says, "It's like I can handle anything when I'm wearing something I feel good in." Another female voice adds, "When you feel good about how you look, it changes your whole attitude."

In the end, the women come together in a group shot, proud of their accomplishments and looking polished in their White House Black Market dresses. The tagline reappears on the screen, tying together the message of the ad.

Overall, the "Dress That Works" commercial effectively showcases White House Black Market's commitment to creating fashion that is both practical and fashionable. The spot speaks to the modern working woman, who wants to look her best while also feeling confident and comfortable.

White House Black Market TV commercial - Dress That Works produced for White House Black Market was first shown on television on September 3, 2013.

Song from commercial White House Black Market TV Spot, 'Dress That Works'

"Green Garden" by Laura Mvula

"Green Garden" is a song by British singer Laura Mvula ), released as the second single from her debut studio album "Sing to the Moon" in 2013 ). The song is an elegy to Mvula's old home in Kings Heath , Birmingham, where she and her family moved to from Selly Park.

Music Video

Laura Mvula's official music video for "Green Garden" was released on YouTube on January 17 , 2013. The video features Mvula singing and dancing in a garden, accompanied by a group of musicians and backup dancers.

Live Performances

Laura Mvula performed "Green Garden" live with the Metropole Orkest at the Paradiso in Amsterdam, which was recorded and produced by Musicscreen and Neoxfilm in 2020.

Lyrics

The lyrics of "Green Garden" are about finding peace and solace in nature. The song talks about going outside, sitting in a green garden, and bathing in the sunlight. The lyrics also touch on themes of love and companionship.

Reception

"Green Garden" received critical acclaim upon its release, with many praising Mvula's unique sound and style. The song has been covered and remixed by various artists and has been featured in several TV shows and movies.

Frequently Asked Questions about white house black market tv spot, 'dress that works'

multichannel fashion retailer White House Black Market is a multichannel fashion retailer that began as two small Baltimore, Maryland boutiques - The White House, opened in 1985 and Black Market, opened in 1995.

women Owned by Chico's FAS Inc., White House Black Market offers chic, sophisticated apparel and accessories. Its consumer focus is women over 25 with moderate to high household incomes.

The company believes this makes for a target market of 15 million people. White House/Black Market, on the other hand, skews younger, with an average age of 42. Kleman explained that 30% of its patrons are less than 30 years old, while another 30% are older than 50.

Working well with many architectural styles, exteriors with white and black are commonly seen on modern farmhouses as well as modern, traditional, and Mediterranean designs. Although it may seem new thanks to its growing popularity now, this color scheme has been used on home exteriors for decades.

The goods and services offered in a black market can be illegal, meaning their purchase and sale are prohibited by law, or they can be legal but transacted to avoid taxes. Illegal markets are also known as illegal markets, shadow markets, or underground markets.

A target market is a specific group of potential customers who a business aims to reach with its products or services. This group may share common characteristics such as age, gender, income level, education, interests, or geographic location that make them more likely to be interested in and purchase from a business.

Illegal economy participants produce and distribute prohibited goods and services, such as drugs, weapons, and prostitution. The "unreported economy" circumvents or evades institutionally established fiscal rules as codified in the tax code.

affluent consumers The White Company's quality, design-led lifestyle products appeal primarily to affluent consumers who are willing to pay a premium for high-quality clothing and products for the home.

Age segmentation means focusing on the age range most valuable to your product or service. Marketing demographic age brackets are usually 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and older.

neoclassical style The residence was designed by Irish-born architect James Hoban in the neoclassical style. Hoban modelled the building on Leinster House in Dublin, a building which today houses the Oireachtas, the Irish legislature. Construction took place between 1792 and 1800, with an exterior of Aquia Creek sandstone painted white.

Although the name “White House” was commonly used from about the same time (because the mansion's white-gray sandstone contrasted strikingly with the red brick of nearby buildings), it did not become the official name of the building until 1901, when it was adopted by Pres. Theodore Roosevelt (1901–09).

Violations of the tax code involving income tax evasion constitute membership in the unreported economy. Because tax evasion or participation in a black market activity is illegal, participants attempt to hide their behavior from the government or regulatory authority.

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