Burger King, founded in 1953, is a global fast-food chain that has become synonymous with high-quality burgers and flame-grilled goodness. With its signature flame-grilling method, Burger King stands...
Burger King is a fast-food chain that has been serving its customers with some of the most delicious burgers in the world. As a part of its attempt to diversify its menu and cater to a wider range of consumers, the company introduced its new coffee on the menu. To promote the drink, the company came up with a TV Spot called 'Taste Test'.
The ad features a coffee taste test challenge, where customers are blinded with a taste test wherein they have to differentiate between their current coffee and Burger King's new coffee. The taste test challenge is conducted in multiple locations, and most of the participants prefer the new coffee and are surprised that it was made by Burger King.
The ad's underlying message is that Burger King's coffee is a game-changer, and it is here to stay. By introducing a unique, delicious taste, Burger King hopes to attract more customers who want to experience something new and flavourful.
The ad is shot in a rather chic, modern style, with minimalist settings, and the focus is firmly on the taste test. It highlights that Burger King's coffee is on par with, or even better than, other coffee shops, and is worth giving a try.
In conclusion, the Burger King Coffee TV Spot 'Taste Test' is a clever, witty, and effective way to promote its new coffee range. With its expert taste test challenge, the company hopes to get more customers hooked to its new, flavorful coffee, and make it a staple part of their menu.
Burger King Coffee TV commercial - Taste Test produced for Burger King was first shown on television on February 17, 2013.
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