Papa John's is an American pizza restaurant franchise that was founded by John Schnatter in 1984. The company has since then grown to become one of the largest pizza delivery chains in the world, with...
Title: Papa John's Kick Off Special TV Spot, 'It Works': Featuring Peyton Manning
Introduction:In the world of advertising, a successful commercial is one that amuses, entertains, and leaves a lasting impression on its audience. Papa John's, one of the leading pizza chains in the United States, certainly achieved this with their Kick Off Special TV spot titled 'It Works,' featuring none other than the legendary NFL quarterback, Peyton Manning. This creative collaboration between Papa John's and Manning not only showcased their mutual enthusiasm for both football and pizza but also highlighted the undeniable chemistry that exists between the two icons. Let's take a closer look at this memorable TV spot and uncover what made it so special.
The Concept:The 'It Works' TV spot centers around Peyton Manning and Papa John's founder, John Schnatter, engaging in a playful banter while promoting a limited-time offer for football fans. This special offer coincided with the start of the NFL season, making it the perfect opportunity for Papa John's to emphasize their status as the go-to pizza choice for game days.
The TV Spot:The commercial opens with a close-up shot of Peyton Manning, dressed casually in a Papa John's uniform with a pizza box in hand. He delivers a line that instantly grabs the viewer's attention: "If you want to watch football, work with football, or be football, it just works!" Manning's charismatic delivery immediately establishes a lighthearted and fun tone.
As the camera zooms out, we see Manning and John Schnatter standing side by side, inside a bustling Papa John's kitchen. The background features energetic employees preparing pizzas with a football-themed twist. Manning continues to entice viewers by describing the pizza offerings and how they seamlessly complement the excitement of watching football. He playfully challenges Schnatter to a pizza-topping competition, showcasing their natural camaraderie.
The commercial incorporates shots of enthusiastic football fans, all enjoying Papa John's pizzas while cheering on their favorite teams. The fast-paced editing captures the essence of a vibrant game-day atmosphere, amplifying the commercial's appeal to passionate sports fans. Eye-catching visuals and mouth-watering shots of freshly baked pizzas leave the audience craving a slice of their own.
The Interaction:The undeniable chemistry between Peyton Manning and John Schnatter is a highlight of the commercial. Their banter showcases a genuine friendship and their shared love for the game of football. Manning's contagious energy and Schnatter's wit create a dynamic that keeps viewers engaged throughout the TV spot.
Conclusion:Papa John's
Papa Johns Kick Off Special TV commercial - It Works produced for Papa Johns was first shown on television on August 31, 2014.
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