Over the years, the NFL has contributed more than $27 million to the American Cancer Society through sales of Crucial Catch-branded merchandise, NFL auction items, and fundraising.

Crucial Catch promotes prevention and early detection of cancer, which can impact anyone at any age, and increases access to lifesaving cancer screenings. Since 2009, Crucial Catch has raised more than $27 million and impacted over one million people in communities that need it most.

The NFL continues its 15-year partnership with the American Cancer Society through the launch of Crucial Catch, the NFL's early detection and risk reduction initiative. The initiative is activated during games and in the community starting today through Week 6 of the NFL season.

The goal of breast health awareness is to educate women about the importance of diagnosing cancer at early stages when treatment is easier and outcome is better.

Health promotion for early detection: public health education to improve awareness of the signs and symptoms, and of the importance of early detection and treatment.

According to the NFL, any money they take in, that is not donated to ACS, is used to cover the costs of their breast cancer awareness program, "A Crucial Catch." The NFL also told Business Insider they donated approximately $1 million per year to the ACS in the first three years of the program.

According to data obtained from the NFL by Darren Rovell of ESPN, the NFL "takes a 25% royalty from the wholesale price (1/2 retail), donates 90% of royalty to American Cancer Society." In other words, for every $100 in pink merchandise sold, $12.50 goes to the NFL.

One of the primary reasons for raising breast cancer awareness is that it is the second leading cause of death among women worldwide. While it affects 1 out of 8 women, it only affects 1 out of 1000 men.

Breast health awareness is a vital part of how you stay healthy. Breast cancer affects 1 in 8 U.S. women, a rate higher than any other cancer except lung cancer. Your breasts may also be affected by benign breast changes such as cysts or intraductal papillomas (wart-like growths near the nipples).

By following these guidelines, and being better informed about cancer, people can significantly reduce their health risk, and enjoy a healthy and happy life. An understanding of cancer also makes people better able to support those with the disease, as well as help people reduce risks to potentially prevent cancers.

Not long ago, October in the NFL meant a proliferation of pink. Now, you can hardly see it anywhere. The NFL quietly but dramatically has shifted the traditional breast cancer awareness focus to a broader cancer-awareness effort.

Breast cancer awareness is a movement that aims to increase awareness and reduce the stigma linked to the symptoms and treatment of breast cancer.